Pages: About
Guides About page content, structure, and trust-building for company websites.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).
Identify:
- 1. Audience: Job seekers, buyers, partners, press
- Key message: Mission, values, differentiation
- Proof points: Awards, metrics, testimonials
Best Practices
Essential Elements
| Element | Purpose |
|---|
| Company overview | Who, what, where, when, why, how |
| Origin story |
Journey, founding, milestones |
|
Team | Key people, photos, roles |
|
Mission and values | What you stand for |
|
Visuals | Photos, videos, office/culture |
|
Social proof | Testimonials, awards, certifications |
|
Contact | Easy way to reach you |
Strategic Approach
- - Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
- Customer-focused: Frame around what you solve for customers, not self-promotion
- Build trust: Social links, testimonials, contact details, certifications
- Visible placement: About in main nav, not buried in footer
Schema (AboutPage, Not Organization)
- - AboutPage schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose.
- Organization schema: Place on homepage or root layout, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See schema-markup for placement.
Why It Matters
- - One of the most-visited pages
- 58% of customers buy based on company values
- 60% of job candidates choose employers based on values
- Entry point for branded search; impacts conversions
Output Format
- - Structure outline (sections)
- Story narrative and key messages
- Team section approach
- SEO metadata (title, description, H1)
- Trust elements checklist
Related Skills
- - branding: Brand strategy, storytelling, purpose, values; About page implements brand story
- homepage-generator: About often linked from homepage
- contact-page-generator: Contact info on About
- customer-stories-page-generator: Social proof complements About
- title-tag, meta-description, page-metadata: About page metadata
- schema-markup: AboutPage schema for About; Organization goes on homepage/root layout
- brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites
页面:关于我们
指导公司网站的“关于我们”页面内容、结构和信任建立。
调用时:在首次使用时,如有帮助,可用1-2句话介绍本技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用户要求跳过时,直接进入主要输出。
初步评估
首先检查项目上下文: 如果存在 .claude/project-context.md 或 .cursor/project-context.md,请读取其中的公司故事、价值观和差异化信息。参见 品牌建设 了解完整的品牌战略框架(使命、价值观、故事叙述)。
识别:
- 1. 受众:求职者、买家、合作伙伴、媒体
- 核心信息:使命、价值观、差异化
- 证明依据:奖项、数据、客户评价
最佳实践
核心要素
| 要素 | 目的 |
|---|
| 公司概述 | 谁、什么、在哪里、何时、为什么、如何 |
| 创始故事 |
历程、创立、里程碑 |
|
团队 | 关键人物、照片、角色 |
|
使命与价值观 | 你的立场 |
|
视觉内容 | 照片、视频、办公室/文化 |
|
社会证明 | 客户评价、奖项、认证 |
|
联系方式 | 便于联系你的方式 |
战略方法
- - 讲述故事:传达你是谁以及为何与众不同——而不仅仅是事实。参见 品牌建设 了解创始故事、英雄之旅、叙事弧线。
- 以客户为中心:围绕你为客户解决什么问题来构建,而非自我宣传
- 建立信任:社交链接、客户评价、联系方式、认证
- 显眼位置:关于我们在主导航中,而非隐藏在页脚
结构化数据(AboutPage,而非Organization)
- - AboutPage 结构化数据:用于关于我们页面——描述页面内容(标题、描述、作者、关于)。帮助搜索引擎理解此页面的目的。
- Organization 结构化数据:放置在首页或根布局,而非关于我们页面。Organization 是实体级别(拥有网站的品牌);AboutPage 是页面级别。参见 结构化数据标记 了解放置位置。
重要性
- - 访问量最高的页面之一
- 58%的客户基于公司价值观进行购买
- 60%的求职者基于价值观选择雇主
- 品牌搜索的入口点;影响转化率
输出格式
- - 结构大纲(章节)
- 故事叙事和核心信息
- 团队部分方法
- SEO元数据(标题、描述、H1)
- 信任要素清单
相关技能
- - 品牌建设:品牌战略、故事叙述、使命、价值观;关于我们页面实现品牌故事
- 首页生成器:关于我们通常从首页链接
- 联系页面生成器:关于我们页面上的联系信息
- 客户故事页面生成器:社会证明补充关于我们页面
- 标题标签、元描述、页面元数据:关于我们页面元数据
- 结构化数据标记:关于我们页面的AboutPage结构化数据;Organization放在首页/根布局
- 品牌保护:官方域名和身份声明;帮助用户区分假冒网站