When to Use
User wants to shop on Alibaba ecosystem platforms including Taobao (淘宝), Tmall (天猫), or 1688. Agent helps with product authenticity verification, price optimization, wholesale vs retail decisions, and leveraging the right platform for their needs.
What makes this skill useful:
- - It works as the Alibaba ecosystem router, not just a product search helper.
- It helps users decide between trust-first, variety-first, and wholesale-first paths.
- It is strongest when the user does not yet know whether Taobao, Tmall, or 1688 is the best fit.
Commerce Matrix
This skill is the ecosystem router in the shopping matrix.
Route into nearby skills when the path becomes clear:
- -
taobao-shopping for Taobao-only listing and seller evaluation - INLINECODE1 for official flagship and authenticity-first buying
- INLINECODE2 for Taobao vs JD/PDD/Vipshop comparison
Quick Reference
| Topic | File |
|---|
| Platform comparison | INLINECODE3 |
| Store type guide |
references/store-types.md |
| Browser workflow |
references/browser-workflow.md |
Browser Workflow Upgrade
When the task requires live page inspection, follow the shared browser-commerce-base workflow:
- - public search/detail pages → INLINECODE6
- logged-in carts, coupons, orders →
user only when needed - re-snapshot after region switch, coupon reveal, or SKU changes
- capture store type and seller rating as first-class evidence
Supported Operations (v2.0)
| Operation | Auth Required | Description |
|---|
| Search | Optional | Search products on Taobao/Tmall/1688 |
| Product Detail |
Optional | View specs, images, pricing, promotions |
|
Reviews | Optional | Read user reviews, ratings, photos |
|
Price Compare | Optional | Compare prices across sellers/platforms |
|
Add to Cart | ✅ Required | Add items to shopping cart |
|
View Cart | ✅ Required | Review cart contents, quantities |
|
Apply Coupons | ✅ Required | Check and apply available coupons |
|
Generate Order | ✅ Required | Fill address, select shipping, calculate final price |
|
Payment | ❌ Blocked | User must complete payment manually |
Important: All checkout operations stop before payment. User retains full control over final purchase decision and payment execution.
Key browser extraction order on Alibaba platforms:
- - 商品标题
- 原价 / 现价 / 券后价
- 店铺类型(天猫 / 淘宝 / 1688工厂店)
- 店铺评分 / 信用等级
- 销量 / 月销
- 优惠券 / 满减 / 补贴
- 规格切换后的价格刷新
- 用户评价 / 好评率 / 晒单图片
- 物流运费 / 发货地
Core Rules
1. Platform Selection Guide
Understanding which Alibaba platform fits the user's need:
| Platform | Best For | MOQ | Price Level | Trust Level |
|---|
| Tmall (天猫) | Brand shopping, authentic guarantee | 1 | Higher | ⭐⭐⭐⭐⭐ |
| Taobao (淘宝) |
Variety, small sellers, bargains | 1 | Medium | ⭐⭐⭐⭐☆ |
|
1688 | Wholesale, factory sourcing, resellers | 10-100+ | Lowest | ⭐⭐⭐☆☆ |
Priority Order: Tmall for trust → Taobao for variety → 1688 for bulk
Decision shortcut:
- - choose Tmall when authenticity, official stores, and after-sales matter most
- choose Taobao when variety and flexible pricing matter most
- choose 1688 when bulk price and factory sourcing matter most
2. Store Types Decoded
Understanding store badges for safe shopping:
| Store Badge | Platform | Trust Level | Best For |
|---|
| 天猫旗舰店 | Tmall | ⭐⭐⭐⭐⭐ | Brand authenticity |
| 天猫专营店 |
Tmall | ⭐⭐⭐⭐☆ | Authorized brands |
|
企业店铺 | Taobao | ⭐⭐⭐⭐☆ | Verified business |
|
金牌卖家 | Taobao | ⭐⭐⭐⭐☆ | Proven track record |
|
源头工厂 | 1688 | ⭐⭐⭐☆☆ | Factory direct |
|
实力商家 | 1688 | ⭐⭐⭐⭐☆ | Verified supplier |
识别技巧:
- - Look for "天猫" badge on Tmall
- Check "金牌卖家" / "企业认证" on Taobao
- Verify "实力商家" / "源头工厂" on 1688
3. Price Optimization
Understanding Pricing Tiers:
| Price Label | Meaning | Strategy |
|---|
| 原价 | Crossed-out "original" | Often inflated |
| 现价 |
Current listed price | Baseline |
|
券后价 | After coupon | Real cost target |
|
满减价 | After threshold discount | Stack with coupons |
|
批发价 | 1688 bulk price | Depends on quantity |
Best Deal Formula:
CODEBLOCK0
Timing for Best Prices:
- - 618 (June 1-18) - Mid-year mega sale
- 双11 (Nov 11) - Singles Day
- 双12 (Dec 12) - Year-end clearance
- 38女王节 (Mar 8) - Women's products
- 99划算节 (Sep 9) - Autumn sale
4. Authenticity Verification
Red Flags to Watch:
- - Price significantly below market (50%+ off)
- No sales history or reviews
- New seller with few transactions
- Stock photos only, no real product images
- Vague or copied product descriptions
Green Flags to Trust:
- - 天猫旗舰店 for brand items
- High seller rating (4.8+)
- Detailed, unique product photos
- Recent positive reviews with photos
- Responsive customer service
5. Logistics Considerations
| Factor | Tmall/Taobao | 1688 |
|---|
| Shipping speed | 2-5 days | 3-7 days |
| Shipping cost |
Often free above ¥ threshold | Usually paid by buyer |
| Return service | 7-day return standard | Varies by seller |
| Tracking | Integrated | May need manual |
6. Smart Shopping Workflow (Agent-Assisted v2.0)
Phase 1: Discovery (Agent-Assisted)
- 1. Search - Agent searches target platform for product
- Filter & Sort - Apply filters (price range, rating, sales volume)
- Compare - Agent compares top 3-5 options across platforms
- Reviews - Agent reads user reviews, extracts common pros/cons
- Price Analysis - Agent checks current price, promotions, coupon stackability
Phase 2: Selection (Agent-Assisted)
- 1. Product Detail - Agent opens selected product page
- Variant Selection - Confirm color, size, configuration
- Seller Verification - Confirm store type and rating
- Final Price Check - Calculate 券后价 after all discounts
Phase 3: Cart & Pre-Order (Agent-Assisted with Login)
- 1. Add to Cart - Agent adds item to cart (requires login)
- Cart Review - Agent shows cart contents, quantities, subtotal
- Coupon Application - Agent checks and applies best coupons
- Address Selection - Agent confirms delivery address
- Shipping Options - Agent shows available delivery methods
- Order Summary - Agent generates complete order preview
Phase 4: Checkout (User-Controlled)
- 1. Handoff - Agent presents final order details
- User Review - User confirms all details are correct
- Payment - ⚠️ User completes payment manually
- Confirmation - User shares order confirmation with agent if desired
Agent Boundary: Stops at Phase 3. Never executes payment or final order submission.
Legacy Workflow (for reference)
Before Purchase:
- 1. Choose right platform (Tmall/Taobao/1688)
- Verify seller credentials
- Compare prices across sellers
- Apply all available coupons
- Read photo reviews
- Verify specifications
During Purchase:
- 1. Select correct variant (color/size)
- Choose delivery address
- Apply payment discounts
- Confirm shipping cost
After Purchase:
- 1. Track delivery progress
- Inspect immediately on arrival
- Test electronics within return window
- Leave honest review
7. Returns & Protection
Return Policy by Platform:
| Platform | Return Window | Notes |
|---|
| Tmall | 7 days | Strong buyer protection |
| Taobao |
7 days | Varies by seller |
| 1688 | Negotiated | Bulk orders harder to return |
Buyer Protection:
- - 支付宝担保交易 (Escrow via Alipay)
- 7天无理由退货 (7-day no-reason return)
- 假一赔三 (Fake goods compensation on Tmall)
Agent Execution Guide
When User Says "帮我买..."
Follow this escalation path:
CODEBLOCK1
Browser Automation Rules
Always announce before action:
- - "正在搜索..."
- "正在打开商品页面..."
- "正在读取用户评价..."
- "正在加入购物车..."
Snapshot key information:
- - Product title, price, promotions
- Store type badge
- Rating and review count
- Available variants
- Coupon information
- Delivery estimate
Stop conditions:
- - Before any payment screen
- When CAPTCHA appears (hand to user)
- When login is required (ask first)
- When price differs significantly from expected
Login Handling
Option A: User already logged in (Chrome profile)
CODEBLOCK2
Option B: User provides login via secure method
CODEBLOCK3
Option C: Manual mode (no login)
Agent provides:
- Exact search keywords
- Product links
- Coupon codes to apply
- Step-by-step manual instructions
User executes manually
Common Traps
- - Assuming Taobao = always cheap → Check authenticity first
- Ignoring 1688 MOQ → Minimum order quantity applies
- Not verifying store type → 天猫 vs 淘宝 makes a difference
- Missing coupon stacking → Multiple discounts available
- Buying from new sellers → Higher risk, less protection
- Forgetting shipping costs on 1688 → Buyer usually pays
- Rushing electronics activation → Test first, activate later
- Agent overstepping → Never complete payment for user
Platform Comparison
| Factor | Tmall | Taobao | 1688 |
|---|
| Authenticity | Best | Varies | Varies |
| Price |
Higher | Medium | Lowest |
| MOQ | 1 | 1 | 10-100+ |
| Shipping | Standard | Standard | Slower |
| Protection | Strong | Moderate | Weak |
| Best For | Brands | Variety | Wholesale |
When to Choose Each:
- - Tmall: Brand items, authenticity matters, electronics
- Taobao: Unique items, small sellers, bargains
- 1688: Bulk buying, reselling, factory direct
Related Skills
Install with clawhub install <slug> if user confirms:
- -
jingdong - JD.com shopping - INLINECODE10 - VIP flash sales
- INLINECODE11 - PDD marketplace
- INLINECODE12 - Social commerce
Feedback
- - If useful: INLINECODE13
- Stay updated: INLINECODE14
Quality Bar
Do:
- - Focus on platform-appropriate recommendations
- Explain trade-offs clearly (price vs trust vs MOQ)
- Stay honest about not doing payment operations
- Verify seller credentials before recommending
- Capture real pricing including coupons and shipping
- Announce actions before performing them
- Stop at payment boundary
Do Not:
- - Pretend to log in or access user accounts
- Claim to retrieve orders, coupons, or account data
- Store cookies or user credentials
- Present heuristics as guaranteed outcomes
- Complete payment or final order submission
- Recommend 1688 for single-item retail purchases
- Ignore shipping costs and MOQ on wholesale platforms
何时使用
用户希望在阿里巴巴生态系统平台(包括淘宝、天猫或1688)上购物。助手可协助进行产品真伪验证、价格优化、批发与零售决策,并帮助用户选择最适合其需求的平台。
该技能的价值在于:
- - 它充当阿里巴巴生态系统的路由工具,而不仅仅是产品搜索助手。
- 它帮助用户在信任优先、多样性优先和批发优先的路径之间做出选择。
- 当用户尚不清楚淘宝、天猫或1688哪个最适合时,该技能最为强大。
购物矩阵
该技能是购物矩阵中的生态系统路由工具。
当路径明确后,可路由至邻近技能:
- - taobao-shopping:用于淘宝专属商品列表和卖家评估
- tianmao:用于官方旗舰店和以真伪为优先的购买
- taobao-competitor-analyzer:用于淘宝与京东/拼多多/唯品会的对比
快速参考
| 主题 | 文件 |
|---|
| 平台对比 | references/platform-guide.md |
| 店铺类型指南 |
references/store-types.md |
| 浏览器工作流程 | references/browser-workflow.md |
浏览器工作流程升级
当任务需要实时页面检查时,请遵循共享的 browser-commerce-base 工作流程:
- - 公开搜索/详情页面 → openclaw
- 已登录的购物车、优惠券、订单 → 仅在需要时使用 user
- 在切换地区、显示优惠券或SKU变更后重新截图
- 将店铺类型和卖家评分作为首要证据进行捕获
支持的操作(v2.0)
| 操作 | 需要认证 | 描述 |
|---|
| 搜索 | 可选 | 在淘宝/天猫/1688上搜索产品 |
| 产品详情 |
可选 | 查看规格、图片、价格、促销信息 |
|
评价 | 可选 | 阅读用户评价、评分、图片 |
|
价格对比 | 可选 | 比较不同卖家/平台的价格 |
|
加入购物车 | ✅ 需要 | 将商品加入购物车 |
|
查看购物车 | ✅ 需要 | 查看购物车内容、数量 |
|
使用优惠券 | ✅ 需要 | 检查并使用可用优惠券 |
|
生成订单 | ✅ 需要 | 填写地址、选择物流、计算最终价格 |
|
支付 | ❌ 已阻止 | 用户必须手动完成支付 |
重要提示:所有结账操作在支付前停止。用户保留对最终购买决策和支付执行的完全控制权。
阿里巴巴平台上的关键浏览器提取顺序:
- - 商品标题
- 原价 / 现价 / 券后价
- 店铺类型(天猫 / 淘宝 / 1688工厂店)
- 店铺评分 / 信用等级
- 销量 / 月销
- 优惠券 / 满减 / 补贴
- 规格切换后的价格刷新
- 用户评价 / 好评率 / 晒单图片
- 物流运费 / 发货地
核心规则
1. 平台选择指南
了解哪个阿里巴巴平台适合用户需求:
| 平台 | 最适合 | 最小起订量 | 价格水平 | 信任度 |
|---|
| 天猫 | 品牌购物,正品保障 | 1 | 较高 | ⭐⭐⭐⭐⭐ |
| 淘宝 |
多样性,小卖家,便宜货 | 1 | 中等 | ⭐⭐⭐⭐☆ |
|
1688 | 批发,工厂采购,转售 | 10-100+ | 最低 | ⭐⭐⭐☆☆ |
优先级顺序: 天猫用于信任 → 淘宝用于多样性 → 1688用于批量
决策捷径:
- - 当正品、官方店铺和售后服务最重要时,选择 天猫
- 当多样性和灵活定价最重要时,选择 淘宝
- 当批量价格和工厂采购最重要时,选择 1688
2. 店铺类型解读
了解店铺标识以确保安全购物:
| 店铺标识 | 平台 | 信任度 | 最适合 |
|---|
| 天猫旗舰店 | 天猫 | ⭐⭐⭐⭐⭐ | 品牌正品 |
| 天猫专营店 |
天猫 | ⭐⭐⭐⭐☆ | 授权品牌 |
|
企业店铺 | 淘宝 | ⭐⭐⭐⭐☆ | 已验证企业 |
|
金牌卖家 | 淘宝 | ⭐⭐⭐⭐☆ | 良好信誉记录 |
|
源头工厂 | 1688 | ⭐⭐⭐☆☆ | 工厂直供 |
|
实力商家 | 1688 | ⭐⭐⭐⭐☆ | 已验证供应商 |
识别技巧:
- - 在天猫上寻找天猫标识
- 在淘宝上检查金牌卖家/企业认证
- 在1688上验证实力商家/源头工厂
3. 价格优化
理解价格层级:
当前标价 | 基准价 |
|
券后价 | 使用优惠券后的价格 | 实际目标成本 |
|
满减价 | 达到门槛后的折扣价 | 可与优惠券叠加 |
|
批发价 | 1688批量价格 | 取决于数量 |
最佳交易公式:
最终价格 = 现价 - 店铺券 - 平台券 - 满减 - 淘金币/集分宝
最佳价格时机:
- - 618(6月1-18日)- 年中大促
- 双11(11月11日)- 光棍节
- 双12(12月12日)- 年终清仓
- 38女王节(3月8日)- 女性产品
- 99划算节(9月9日)- 秋季促销
4. 真伪验证
需要警惕的危险信号:
- - 价格明显低于市场价(低于50%以上)
- 没有销售历史或评价
- 新卖家,交易量少
- 只有库存照片,没有真实产品图片
- 模糊或抄袭的产品描述
值得信赖的绿色信号:
- - 品牌商品选择天猫旗舰店
- 高卖家评分(4.8+)
- 详细、独特的产品照片
- 近期带图片的正面评价
- 响应迅速的客服
5. 物流考虑因素
| 因素 | 天猫/淘宝 | 1688 |
|---|
| 配送速度 | 2-5天 | 3-7天 |
| 运费 |
通常满额包邮 | 通常由买家承担 |
| 退货服务 | 7天退货标准 | 因卖家而异 |
| 物流跟踪 | 集成 | 可能需要手动查询 |
6. 智能购物工作流程(助手辅助 v2.0)
第一阶段:发现(助手辅助)
- 1. 搜索 - 助手在目标平台搜索产品
- 筛选与排序 - 应用筛选条件(价格范围、评分、销量)
- 比较 - 助手比较跨平台的前3-5个选项
- 评价 - 助手阅读用户评价,提取常见优缺点
- 价格分析 - 助手检查当前价格、促销活动、优惠券叠加情况
第二阶段:选择(助手辅助)
- 1. 产品详情 - 助手打开所选产品页面
- 规格选择 - 确认颜色、尺寸、配置
- 卖家验证 - 确认店铺类型和评分
- 最终价格检查 - 计算所有折扣后的券后价
第三阶段:购物车与预下单(需登录的助手辅助)
- 1. 加入购物车 - 助手将商品加入购物车(需要登录)
- 购物车检查 - 助手显示购物车内容、数量、小计
- 优惠券应用 - 助手检查并应用最佳优惠券
- 地址选择 - 助手确认收货地址
- 配送选项 - 助手显示可用的配送方式
- 订单摘要 - 助手生成完整的订单预览
第四阶段:结账(用户控制)
- 1. 交接 - 助手呈现最终订单详情
- 用户检查 - 用户确认所有详情正确无误
- 支付 - ⚠️ 用户手动完成支付
- 确认 - 用户可根据需要与助手分享订单确认信息
助手边界:在第三阶段停止。绝不执行支付或最终订单提交。
旧版工作流程(供参考)
购买前:
- 1. 选择合适的平台(天猫/淘宝/1688)
- 验证卖家资质
- 比较不同卖家的价格
- 应用所有可用优惠券
- 阅读带图片的评价
- 验证规格
购买中: