Amazon A+ Content Builder

Design high-converting A+ content modules, write compelling copy, and plan your brand story. Turn your product detail page into a sales machine.

Commands

CODEBLOCK0

What Data to Provide

• - Product & brand — what you sell, your brand positioning
• Target customer — who buys, their pain points and desires
• Key differentiators — what makes you better than competitors
• Brand assets — colors, fonts, visual style (describe or paste)
• Competitor A+ — describe competitor pages to differentiate

A+ Module Types Reference

Standard A+ (Available to Brand Registry sellers)

Module	Best Used For	Copy Length
Header Image with Text	Hero brand statement	Headline 150 chars, body 300 chars
Image & Text

Feature highlights | 300 chars per block | | Image Sidebar | Specifications + visual | 200 chars | | Technical Specs Table | Product details | 20 rows max | | Four Image with Text | Use cases / benefits | 200 chars each | | Logo + Description | Brand intro | 600 chars | | Comparison Chart | Product line showcase | Up to 6 ASINs | | Single Image | Lifestyle/usage shot | No text required |

Premium A+ (For qualifying brands with Brand Story)

Additional modules:

• - Interactive Image Hotspot — clickable image zones
• Q&A Module — FAQ format with expandable answers
• Video Module — embed product/brand video
• Carousel — swipeable multi-image module

A+ Content Strategy by Goal

Goal: Reduce Returns

Focus on: Technical specs table, size/fit guide, what's-in-the-box module Copy angle: Set accurate expectations, answer "will this fit/work for me?"

Goal: Increase Conversion Rate

Focus on: Hero image with power headline, 3–4 key benefits with lifestyle photos Copy angle: Emotional benefit + proof point in every module

Goal: Build Brand Loyalty

Focus on: Brand story, founder narrative, sustainability/mission Copy angle: Why we exist, what we stand for, our promise

Goal: Upsell Product Line

Focus on: Comparison chart (position this product as mid-tier, show premium) Copy angle: "Good / Better / Best" positioning

Copy Framework by Module

Hero Header Formula

CODEBLOCK1

Feature Module Formula

CODEBLOCK2

Brand Story Framework (600 chars)

CODEBLOCK3

A+ Content Rules (Amazon Policy)

Prohibited:

• - Pricing or promotional information ("$49.99", "Buy 2 get 1 free")
• References to customer reviews ("As seen in 5-star reviews")
• Time-sensitive claims ("Limited time offer")
• Competitor brand names
• Shipping information
• "Best seller" or "#1" claims without substantiation
• Blurry, low-resolution images (<72 DPI)

Recommended image specs:

• - Minimum: 970px wide
• Ideal: 1500px wide (auto-scales for mobile)
• Aspect ratios vary by module — check Seller Central for exact specs

Conversion Rate Benchmarks

A+ Quality Level	Typical CVR Lift
No A+ content	Baseline
Basic A+ (text-heavy)

+3–5% | | Good A+ (balanced images + copy) | +8–12% | | Premium A+ (interactive, video) | +15–20% |

Mobile Optimization Checklist

• - [ ] Text readable without zooming (min 16px equivalent)
• [ ] No critical info hidden in image (mobile crops differently)
• [ ] Headline visible above fold on mobile
• [ ] Comparison chart columns ≤4 (wider tables scroll poorly)
• [ ] Videos have captions (60% watch without sound)

Output Format

1. 1. Module Layout Plan — recommended sequence of 5–7 modules
2. Copy for Each Module — headline + body text, ready to paste
3. Image Brief — what each image should show (for designer/photographer)
4. Brand Story Draft — complete 600-char brand story
5. Conversion Score — 100-point audit with specific improvements

Rules

1. 1. Lead every module with a benefit, not a feature
2. Mobile-first: if it doesn't work on a 375px screen, redesign it
3. No module should repeat information from another
4. Every image needs a clear subject — no busy backgrounds
5. Brand story must feel human, not corporate