Amazon Listing Copywriter
Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords — get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.
Commands
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What Data to Provide
- - Product name & category — what it is
- Key features — materials, dimensions, what makes it special
- Target customer — who buys it and why
- Top keywords — your primary and secondary keywords
- Competitor listings — paste 1–2 competitor titles/bullets to differentiate
- Use cases — how/when customers use it
Listing Structure Guide
Title Formula (200 bytes max)
CODEBLOCK1
Title Rules:
- - Lead with primary keyword (highest search volume)
- Include 2–3 secondary keywords naturally
- No promotional phrases (Best, #1, Amazing)
- No subjective claims without proof
- Capitalize each major word
Bullet Point Formula (5 bullets, 200 chars each)
Structure each bullet:
CODEBLOCK2
Bullet 1: Primary differentiator (why choose this over competitors)
Bullet 2: Key material/quality feature
Bullet 3: Dimensions/compatibility/what's included
Bullet 4: Use case / who it's for
Bullet 5: Warranty / customer satisfaction guarantee
Backend Search Terms (250 bytes)
- - Synonyms not in title/bullets
- Common misspellings
- Spanish terms (for US market)
- Long-tail phrases
- Competitor brand names (careful — no trademark infringement)
Copywriting Principles
Conversion-First Language
| Weak | Strong |
|---|
| "Good quality" | "Aircraft-grade aluminum, tested to 500 lb load" |
| "Easy to use" |
"Set up in 3 minutes — no tools required" |
| "Great for families" | "Safe for kids 3+ — BPA-free, no sharp edges" |
| "Long lasting" | "18-month warranty, 50,000+ units sold" |
Emotional Triggers by Category
- - Health/Fitness: Transformation, confidence, results
- Home/Kitchen: Simplicity, time-saving, pride of home
- Baby/Kids: Safety, development, peace of mind
- Electronics: Performance, reliability, seamless experience
- Outdoor: Adventure, freedom, durability
Listing Score Rubric (100 points)
| Element | Max Points | Criteria |
|---|
| Title keyword placement | 20 | Primary keyword in first 80 chars |
| Title completeness |
10 | Brand + feature + benefit present |
| Bullet differentiation | 20 | Each bullet = unique selling point |
| Bullet readability | 10 | Scannable, no walls of text |
| Keyword coverage | 15 | Top 10 keywords placed naturally |
| Social proof signals | 10 | Specs, certifications, stats |
| Mobile optimization | 10 | First 2 bullets visible without scroll |
| Backend terms | 5 | 250 bytes used efficiently |
Score 85+ = Publish ready
Score 65–84 = Minor revisions needed
Score <65 = Major rewrite required
Output Format
- 1. Complete Listing — title + 5 bullets + description ready to paste
- Keyword Placement Map — which keywords appear where
- Listing Score — 100-point breakdown with specific improvements
- A+ Content Outline — module suggestions with copy direction
- Split Test Suggestions — 2 title variants to A/B test
Rules
- 1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure"
- All claims must be supportable — no invented statistics
- Front-load benefits in each bullet (customer scans first 50 chars)
- Match reading level to target audience
- Always include primary keyword in title within first 5 words
- Check competitor listings before writing — differentiate, don't copy
Amazon Listing 文案撰写
撰写高转化率、SEO优化的亚马逊产品页面。输入您的产品详情和目标关键词——即可获得完整、可直接发布的页面:标题、5个要点、描述、A+内容大纲和后端搜索词。
命令
listing write # 撰写完整页面(交互式)
listing title [产品] # 仅撰写优化标题
listing bullets [产品] # 撰写5个要点
listing description [产品] # 撰写产品描述
listing a+ [产品] # 规划A+内容模块
listing backend [产品] # 生成后端搜索词
listing rewrite [粘贴文本] # 重写现有薄弱页面
listing score [粘贴文本] # 评估现有页面(1–100分)
listing translate [语言] # 适配英国/德国/日本市场页面
需提供的数据
- - 产品名称与类别 — 产品是什么
- 核心特性 — 材质、尺寸、独特之处
- 目标客户 — 谁购买以及原因
- 核心关键词 — 主要和次要关键词
- 竞品页面 — 粘贴1–2个竞品标题/要点以突出差异化
- 使用场景 — 客户如何使用/何时使用
页面结构指南
标题公式(最多200字节)
[品牌] + [核心关键词] + [核心特性] + [尺寸/颜色/数量] + [使用场景/优势]
示例:
品牌X瑜伽垫防滑 — 加厚6mm,72 × 24 — 环保TPE材质,
对齐线 — 适用于热瑜伽、普拉提、家庭健身房
标题规则:
- - 以核心关键词开头(搜索量最高)
- 自然融入2–3个次要关键词
- 不使用促销用语(最佳、第一、惊艳)
- 无未经证实的主观断言
- 每个主要单词首字母大写
要点公式(5个要点,每个200字符)
每个要点结构:
🔑 [特性大写] — [优势说明] [社会证明/规格(如有)]
要点1: 核心差异化优势(为何选择本产品而非竞品)
要点2: 关键材质/质量特性
要点3: 尺寸/兼容性/包含配件
要点4: 使用场景/适用人群
要点5: 保修/客户满意度保证
后端搜索词(250字节)
- - 标题/要点中未包含的同义词
- 常见拼写错误
- 西班牙语词汇(针对美国市场)
- 长尾短语
- 竞品品牌名称(注意:不得侵犯商标权)
文案撰写原则
转化优先语言
| 薄弱表达 | 强力表达 |
|---|
| 质量好 | 航空级铝合金,经500磅负载测试 |
| 易于使用 |
3分钟完成设置——无需工具 |
| 适合家庭 | 3岁以上儿童安全——不含BPA,无锐角 |
| 持久耐用 | 18个月保修,已售出50,000+件 |
按类别的情绪触发点
- - 健康/健身:蜕变、自信、成果
- 家居/厨房:简约、省时、家居自豪感
- 婴儿/儿童:安全、成长、安心
- 电子产品:性能、可靠、无缝体验
- 户外:冒险、自由、耐用
页面评分标准(100分)
| 要素 | 最高分 | 标准 |
|---|
| 标题关键词位置 | 20 | 核心关键词在前80字符内 |
| 标题完整性 |
10 | 包含品牌+特性+优势 |
| 要点差异化 | 20 | 每个要点=独特卖点 |
| 要点可读性 | 10 | 易于浏览,无大段文字 |
| 关键词覆盖 | 15 | 前10个关键词自然融入 |
| 社会证明信号 | 10 | 规格、认证、数据 |
| 移动端优化 | 10 | 前2个要点无需滚动可见 |
| 后端搜索词 | 5 | 高效利用250字节 |
评分85+ = 可发布
评分65–84 = 需小幅修改
评分<65 = 需大幅重写
输出格式
- 1. 完整页面 — 标题+5个要点+描述,可直接粘贴
- 关键词布局图 — 各关键词出现位置
- 页面评分 — 100分制分解及具体改进建议
- A+内容大纲 — 模块建议及文案方向
- 拆分测试建议 — 2个标题变体用于A/B测试
规则
- 1. 不得使用受限短语:FDA批准(除非属实)、#1畅销品、保证治愈
- 所有声明必须有依据——不得编造数据
- 每个要点前置优势(客户扫描前50字符)
- 阅读水平与目标受众匹配
- 标题中核心关键词必须在前5个词内
- 撰写前查看竞品页面——突出差异化,而非抄袭