Amazon Supplier Sourcing Agent
Find the right manufacturer, send professional inquiries, negotiate smart, and protect your quality. From first contact to first shipment — your sourcing co-pilot.
Commands
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What Data to Provide
- - Product description — what you want to source
- Target price — your maximum COGS budget
- Target quantity — units per order (MOQ expectations)
- Quality requirements — materials, certifications, specifications
- Supplier details — paste Alibaba/1688 profile info for evaluation
Supplier Search Strategy
Where to Find Suppliers
| Platform | Best For | Notes |
|---|
| Alibaba.com | English-speaking factories, export experience | Higher price, more reliable |
| 1688.com |
Lower price, domestic China market | Need sourcing agent or Chinese |
| Global Sources | Electronics, tech products | Trade show quality suppliers |
| Made-in-China.com | Industrial products | Less competitive than Alibaba |
| Canton Fair | Best-in-class manufacturers | Twice yearly, April & October |
Search Keywords Strategy
- - Search in Chinese (translate your product) for 1688
- Use both generic and specific terms: "yoga mat" AND "TPE yoga mat manufacturer"
- Add: OEM / ODM / private label to filter for customization capability
- Avoid: trading companies if you want factory-direct pricing
Supplier Tiers
| Tier | Type | Pros | Cons |
|---|
| Tier 1 | Large factory (500+ workers) | Consistent quality, certifications | High MOQ, less flexible |
| Tier 2 |
Mid factory (50–500 workers) | Balance of flexibility and quality | Variable quality control |
| Tier 3 | Small factory / workshop | Low MOQ, highly flexible | Quality consistency risk |
| Trading Co. | Middleman | Easy communication | Markup 15–30%, less control |
RFQ Template (Professional Inquiry)
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Supplier Evaluation Scorecard (100 points)
| Criteria | Weight | How to Score |
|---|
| Response speed | 10 | <24h=10, <48h=7, >48h=3 |
| Communication quality |
15 | Clear, professional, detailed |
| Factory verification | 15 | Verified badge, audit report, video tour |
| Years in business | 10 | >5yr=10, 3-5yr=7, <3yr=3 |
| Certifications | 15 | CE/FCC/ROHS/ISO as needed |
| Sample quality | 20 | Rate after receiving samples |
| Price competitiveness | 10 | Within target COGS budget |
| References/reviews | 5 | Past buyer feedback |
Score 80+ = Preferred supplier
Score 60–79 = Proceed with caution
Score <60 = Find alternative
MOQ Negotiation Scripts
Opening ask (too high MOQ):
"Your MOQ is [X] units, but for our initial order we'd like to start with [lower amount] to validate the market. We can commit to [X] units per quarter if quality meets expectations. Can you accommodate a smaller first order at a slightly higher unit price?"
Price negotiation:
"We've received quotes from 3 suppliers in the [price range]. To move forward with you, we need to be at [target price]. What can we do to reach that number — material adjustment, packaging simplification, or payment terms?"
Certification leverage:
"We require [certification] for our market. Can you share the test report? If you don't have it, we can arrange third-party testing and split the cost."
Quality Control Checklist
Pre-Production
- - [ ] Material specifications confirmed in writing
- [ ] Approved sample on file (golden sample)
- [ ] Packaging artwork approved
- [ ] Barcode/FNSKU placement confirmed
- [ ] Certification requirements documented
During Production (if 3rd party inspection)
- - [ ] Raw material check
- [ ] In-line production inspection (30% completion)
- [ ] Final random inspection (AQL 2.5 standard)
Pre-Shipment
- - [ ] AQL inspection passed (hire SGS/Bureau Veritas/QIMA)
- [ ] Carton drop test passed
- [ ] Weight and dimensions match spec
- [ ] Barcodes scan correctly
- [ ] All units in carton match quantity
20 Must-Ask Supplier Questions
- 1. Can I visit your factory? (Red flag if no)
- Who else do you supply? (Reference check)
- What is your reject rate?
- How do you handle defective units?
- Do you have product liability insurance?
- What payment terms do you offer? (30/70 is standard)
- Can I get a factory audit report?
- What is your capacity per month?
- How do you handle IP/design confidentiality?
- What happens if my shipment is delayed?
- Do you use child labor? (Compliance)
- What raw materials do you use and where from?
- Can you do custom packaging?
- What shipping methods do you use?
- Do you work with freight forwarders?
- What is your sample lead time?
- Can you provide references from current customers?
- Do you have experience with Amazon FBA requirements?
- What certifications can you provide?
- What is your policy on NDA/confidentiality agreements?
Red Flags — Walk Away If:
- - Refuses factory visit or video call
- No verifiable business registration
- Price dramatically below market (too good to be true)
- Pushes for full payment upfront
- Cannot provide certifications for regulated categories
- Copies competitor products without hesitation
- Poor sample quality with excuses ("production will be better")
- Communication disappears after initial inquiry
Output Format
- 1. Supplier Search Plan — where to look, what keywords to use
- RFQ Draft — ready to send inquiry template
- Evaluation Scorecard — fill-in assessment for each supplier
- Negotiation Script — specific language for price/MOQ discussion
- QC Checklist — pre-production through delivery checkpoints
亚马逊供应商寻源助手
找到合适的制造商,发送专业询盘,巧妙谈判,保障品质。从首次接触到首批出货——您的采购副驾驶。
指令
sourcing find [产品] # 生成供应商搜索策略
sourcing rfq [产品] # 生成专业询价单模板
sourcing evaluate [供应商] # 供应商评估评分卡
sourcing negotiate [详情] # 最小起订量和定价谈判脚本
sourcing qc [产品] # 质量控制检查清单
sourcing questions # 20个必问供应商的问题
sourcing red flags # 供应商危险信号检查清单
sourcing compare [供应商1] [供应商2] # 比较两个供应商档案
sourcing timeline # 采购时间线规划器
sourcing save [供应商] # 保存供应商档案
需要提供的数据
- - 产品描述 — 您想要采购的产品
- 目标价格 — 您的最大销货成本预算
- 目标数量 — 每单数量(最小起订量预期)
- 质量要求 — 材料、认证、规格
- 供应商详情 — 粘贴阿里巴巴/1688档案信息用于评估
供应商搜索策略
在哪里寻找供应商
| 平台 | 最适合 | 备注 |
|---|
| Alibaba.com | 英语工厂,有出口经验 | 价格较高,更可靠 |
| 1688.com |
价格更低,面向国内市场 | 需要采购代理或中文能力 |
| Global Sources | 电子产品、科技产品 | 展会级质量供应商 |
| Made-in-China.com | 工业产品 | 竞争不如阿里巴巴激烈 |
| 广交会 | 一流制造商 | 每年两次,四月和十月 |
搜索关键词策略
- - 在1688上用中文搜索(翻译您的产品)
- 同时使用通用和特定术语:瑜伽垫 和 TPE瑜伽垫制造商
- 添加:OEM / ODM / 自有品牌以筛选定制能力
- 避免:贸易公司(如果您想要工厂直供价格)
供应商层级
| 层级 | 类型 | 优点 | 缺点 |
|---|
| 一级 | 大型工厂(500+工人) | 质量稳定,有认证 | 最小起订量高,灵活性低 |
| 二级 |
中型工厂(50–500工人) | 灵活性与质量平衡 | 质量控制不稳定 |
| 三级 | 小型工厂/作坊 | 最小起订量低,高度灵活 | 质量一致性风险 |
| 贸易公司 | 中间商 | 沟通方便 | 加价15–30%,控制力弱 |
询价单模板(专业询盘)
主题:OEM询盘 — [产品名称] — [您的公司名称]
尊敬的[供应商名称],
我是来自[公司]的[姓名],一位来自[国家]的亚马逊FBA卖家。
我有兴趣为美国/英国/欧盟市场采购[产品]。
产品规格:
- - 产品:[详细描述]
- 材料:[材料要求]
- 尺寸:[长 × 宽 × 高 厘米] / 重量:[克]
- 颜色选项:[所需颜色]
- 所需认证:[CE / FCC / ROHS / 等]
- 定制品牌:产品上印Logo / 定制包装(是/否)
数量与时间线:
- - 样品订单:[X件] 用于质量评估
- 首批订单:[X件](如果样品通过)
- 后续订单:[X件/月] 预估
- 所需交货时间:[下单后X周]
问题:
- 1. 该产品的最小起订量是多少?
- 在[500 / 1000 / 2000 / 5000]件时的单价是多少?
- 能否提供带有我们Logo的OEM/自有品牌?
- 该产品有哪些认证?
- 样品费用和交期是多少?
- 是否提供完税后交货(DDP)运输到[国家]?
- 你们的工厂检验政策是什么?
请发送:产品目录、价格表和工厂认证文件。
此致,
[您的姓名]
[公司] | [邮箱] | [WhatsApp/微信]
供应商评估评分卡(100分)
| 标准 | 权重 | 评分方式 |
|---|
| 响应速度 | 10 | <24小时=10, <48小时=7, >48小时=3 |
| 沟通质量 |
15 | 清晰、专业、详细 |
| 工厂验证 | 15 | 验证徽章、审核报告、视频参观 |
| 经营年限 | 10 | >5年=10, 3-5年=7, <3年=3 |
| 认证情况 | 15 | 根据需要具备CE/FCC/ROHS/ISO |
| 样品质量 | 20 | 收到样品后评分 |
| 价格竞争力 | 10 | 在目标销货成本预算内 |
| 推荐/评价 | 5 | 过往买家反馈 |
评分80+ = 首选供应商
评分60–79 = 谨慎推进
评分<60 = 寻找替代方案
最小起订量谈判脚本
开场提问(最小起订量过高):
您的最小起订量是[X]件,但我们的首批订单希望从[较低数量]开始以验证市场。如果质量符合预期,我们可以承诺每季度[X]件。能否接受稍高单价下的较小首单?
价格谈判:
我们已收到3家供应商的报价,价格在[价格区间]。为了与您合作,我们需要达到[目标价格]。我们如何达成这个数字——材料调整、简化包装还是付款条件?
认证筹码:
我们的市场需要[认证]。您能分享测试报告吗?如果没有,我们可以安排第三方测试并分摊费用。
质量控制检查清单
生产前
- - [ ] 材料规格书面确认
- [ ] 已批准的样品存档(封样)
- [ ] 包装设计稿已批准
- [ ] 条形码/FNSKU位置已确认
- [ ] 认证要求已记录
生产中(如进行第三方检验)
- - [ ] 原材料检查
- [ ] 在线生产检验(完成30%)
- [ ] 最终随机检验(AQL 2.5标准)
发货前
- - [ ] AQL检验通过(聘请SGS/Bureau Veritas/QIMA)
- [ ] 纸箱跌落测试通过
- [ ] 重量和尺寸与规格一致
- [ ] 条形码扫描正确
- [ ] 纸箱内所有单位数量匹配
20个必问供应商的问题
- 1. 我可以参观您的工厂吗?(拒绝则为危险信号)
- 您还为谁供货?(背景调查)
- 您的次品率是多少?
- 您如何处理有缺陷的产品?
- 您有产品责任险吗?
- 您提供什么付款条件?(30/70为标准)
- 我能拿到工厂审核报告吗?
- 您每月的产能是多少?
- 您如何处理知识产权/设计保密?
- 如果我的货物延迟怎么办?
- 您使用童工吗?(合规性)
- 您使用什么原材料,来自哪里?
- 您能做定制包装吗?
- 您使用什么运输方式?
- 您与货代合作吗?
- 您的样品交期是多少?
- 您能提供现有客户的推荐吗?
- 您有亚马逊FBA要求的经验吗?
- 您能提供哪些认证?
- 您对保密协议的政策是什么?
危险信号 — 如果出现以下情况,请放弃:
- - 拒绝工厂参观或视频通话
- 没有可验证的商业注册
- 价格远低于市场水平(好得难以置信)
- 要求全额预付款
- 无法为受监管品类提供认证
- 毫不犹豫地抄袭竞争对手产品
- 样品质量差且找借口(生产时会更好)
- 初次询盘后沟通消失
输出格式
- 1. 供应商搜索计划 — 在哪里寻找,使用什么关键词
- 询价单草稿 — 可直接发送的询盘模板
- 评估评分卡 — 每个供应商的填写评估表
- 谈判脚本 — 价格/最小起订量讨论的具体用语
- 质量控制检查清单 — 从生产前到交货的检查点