Amazon Trademark & IP Risk Checker

Screen your product, brand name, and keywords for intellectual property risks before you launch. Catch trademark conflicts, patent issues, and image copyright problems early — before they cost you your account.

Commands

CODEBLOCK0

What Data to Provide

• - Brand name — the name you plan to register/use
• Product type — category helps identify relevant patents
• Keywords — your title and PPC keyword list
• Product images — describe them (logos, characters, designs)
• Market — US, EU, UK, JP (trademark jurisdiction varies)

IP Risk Categories

1. Trademark Infringement

Risk: Using a name, logo, or slogan that another company owns.

Where to check:

• - USPTO TESS: https://www.uspto.gov/trademarks/search
• EUIPO (EU): https://euipo.europa.eu/eSearch
• Amazon Brand Registry conflict lookup

Red flags:

• - Your brand name contains another registered trademark
• Similar-sounding name in the same product category
• Using competitor brand names in your title or bullets
• Keyword stuffing with brand names (e.g., "compatible with Nike")

Safe practices:

• - Use "compatible with [Brand]" only if truthful and not misleading
• Never use brand names in your product title
• Register your own brand before launch

2. Patent Infringement

Risk: Your product design or mechanism is protected by an existing patent.

Types of patents:

Type	Covers	How to Check
Utility Patent	How something works	USPTO Patent Full-Text Search
Design Patent

How something looks | Google Patents, USPTO |
| Trade Dress | Overall commercial image | Harder to search — consult lawyer |

High-risk categories (frequent patent enforcement):

• - Phone accessories (cases, mounts, chargers)
• Sports equipment (yoga, fitness)
• Kitchen gadgets
• Baby products
• Medical devices

Patent search steps:

1. 1. Search USPTO at https://patents.google.com
2. Use product function keywords: "yoga mat alignment" not product name
3. Check filing date — patents expire after 20 years (utility) / 15 years (design)
4. Look for "continuation" patents — related to expired ones

3. Image Copyright

Risk: Using copyrighted images, characters, logos, or artwork.

Automatic red flags:

• - Disney, Marvel, DC characters
• Sports team logos (NFL, NBA, MLB)
• Any cartoon character you didn't create
• Stock photos without commercial license
• Celebrity photos or names
• Song lyrics, book excerpts

Safe image sources:

• - Photos you took yourself
• Canva Pro (commercial license included)
• Shutterstock, Getty (with commercial license)
• Public domain images (check carefully)

4. Amazon Policy Violations

Beyond legal IP, Amazon has additional restrictions:

Violation	Risk
Brand name keyword stuffing	Listing suppression
Fake "brand" (no actual brand)

Account warning | | Counterfeit products | Permanent ban | | False "Amazon's Choice" claims | Immediate takedown | | Misleading compatibility claims | ASIN removal |

Brand Registry Eligibility Checklist

To enroll in Amazon Brand Registry you need:

• - [ ] Active registered trademark (word mark or design mark)
• [ ] Trademark in one of: US, CA, MX, BR, EU, UK, JP, AU, IN
• [ ] Trademark status: Registered (not just "pending" for most markets)
• [ ] Brand name matches trademark exactly
• [ ] Products match trademark class

Trademark classes for common Amazon products:

• - Class 9: Electronics, software, apps
• Class 14: Jewelry, watches
• Class 18: Bags, leather goods
• Class 20: Furniture
• Class 21: Kitchen tools, cookware
• Class 25: Clothing, shoes
• Class 28: Toys, games, sporting goods

Risk Scoring

Score your IP risk before launch:

Factor	Low Risk	Medium Risk	High Risk
Brand name	Unique/invented	Generic word	Similar to known brand
Product type

New category | Common product | Patent-heavy category |
| Keywords | Generic terms | Some brand names | Heavy brand keyword use |
| Images | Original photos | Licensed stock | Characters/logos |
| Market | Single country | 2–3 countries | Global launch |

Overall Risk: Low = proceed; Medium = get legal review; High = stop and consult IP attorney

Output Format

1. 1. Risk Summary — overall IP risk rating (Low/Medium/High)
2. Trademark Conflicts — specific conflicts found with search links
3. Patent Watch List — categories/functions to investigate further
4. Keyword Cleanup — remove these terms from your listing
5. Recommended Actions — concrete next steps before launch
6. Brand Registry Roadmap — steps to get protected

Rules

1. 1. Always recommend professional legal review for High risk assessments
2. This tool provides guidance, not legal advice
3. Flag when product category has historically high IP enforcement
4. Check BOTH US and target market jurisdictions
5. Remind: Amazon can act on complaints even before legal ruling