linkedin-post-engine

`READ BEFORE USE` # [HOW TO USE THIS SKILL EFFECTIVELY](https://www.linkedin.com/) `READ BEFORE USE` # LinkedIn Post Engine ## Overview This skill helps you create strong LinkedIn posts that feel human, useful, and credible. It combines: - proven hook frameworks, - clear narrative structures, - proof-first writing, - and practical CTA design. **Keywords**: linkedin, thought leadership, personal brand, founder posts, b2b content, storytelling, case study, hooks, engagement, authority --- ## Process Workflow ### Phase 1: Audience + Positioning (CRITICAL) Before writing, define: 1. **Audience** — Who is this for? (founders, recruiters, engineers, operators, marketers, sales leaders, etc.) 2. **Goal** — Reach, authority, leads, hiring, trust, replies, profile visits? 3. **Core insight** — What is the one thing worth remembering? 4. **Proof** — What makes this believable (numbers, before/after, constraints, mistakes, outcomes)? If proof is missing, use placeholders like `[X%]`, `[Y hours]` and request exact values. ### Phase 2: Structure + Hook Selection Choose a format first, then write: - Story - Framework - Contrarian - Case study - Teardown - Build-in-public Then select 2-3 hooks and finalize one. ### Phase 3: Draft + Polish - Keep paragraphs short (1-2 lines) - Front-load specifics - Remove generic filler - End with one clear CTA - Add 3-6 hashtags max --- ## LinkedIn Feed Dynamics (Practical) What usually performs best: 1. **Strong first two lines** (stops the scroll) 2. **Specificity** (numbers > adjectives) 3. **Credible vulnerability** (mistakes + lessons) 4. **Clear structure** (easy to skim on mobile) 5. **Conversation CTA** (quality comments over empty likes) Avoid: - Buzzword soup - Generic motivation posts - Overlong hashtag blocks - Fake certainty without evidence --- ## Hook Formulas (Most Important) ### The Contrarian Hook - “Most people do [X]. That’s exactly why they stay stuck.” - “Unpopular opinion: [industry belief] is outdated.” ### The Specific Result Hook - “In [timeframe], we improved [metric] by [number]. Here’s how.” - “We cut [cost/time] by [X%]. Not with a new tool—by changing this one workflow.” ### The Mistake Hook - “I made this [role]-mistake for months. It cost us [outcome].” - “We shipped the wrong thing fast. Here’s what fixed it.” ### The Framework Hook - “The [3-step/4-step] framework I use for [outcome].” - “If I had to restart as [role], I’d follow these 5 rules.” ### The Question Hook - “Would you let your team do [X] without [Y]?” - “What’s your biggest bottleneck in [domain] right now?” --- ## High-Performing Post Formats ### 1) “This runs now” (Operational Story) Best for real systems, workflows, and automations. Template: - bold claim - “Not as a demo. As an actual [responsibility/workflow].” - “Here’s what it does:” with 4-6 concrete bullets - measurable result - perspective line + CTA question ### 2) Case Study Template: - starting problem - constraints - intervention - before/after metrics - key lesson - optional “comment TEMPLATE” CTA ### 3) Contrarian Opinion Template: - challenge popular view - explain why it fails in practice - give 3 practical principles - ask a polarizing but constructive question ### 4) Framework Post Template: - name framework - 3-5 steps - one mistake to avoid - one practical “do this today” action ### 5) Build-in-Public Update Template: - what shipped this week - what worked - what broke - what changed next - ask for informed feedback --- ## Persuasion Principles Use these to increase clarity and trust: - **Specificity**: “Saved 3.2 hours/week” beats “saved time.” - **Mechanism**: Explain how, not just outcomes. - **Credibility**: Mention tradeoffs, not only wins. - **Relevance**: Tie insight to audience reality. - **Clarity**: One post = one core idea. --- ## Writing Rules - Hook in first 1-2 lines - 1-2 sentence paragraphs - Prefer plain language over hype - Use emojis sparingly as section markers - Keep claims realistic - Never invent outcomes, clients, or credentials Hashtags: - 3-6 max - niche + function + audience mix - avoid spammy broad tags only --- ## Output Contract By default, provide: 1. 3 hook options 2. 1 full post 3. 1 spicier variant 4. 3 first-comment ideas (to deepen discussion) Optional on request: - NL / EN / NL-EN mixed variants - X/Twitter adaptation - Short + long versions - Carousel text outline --- ## Quick Prompt Template When user gives a raw idea, ask/fill: - Audience: - Goal: - Topic: - Proof points: - Tone: - CTA preference: Then generate outputs per contract above. --- ## Common Pitfalls to Avoid - Generic “AI changed everything” without concrete examples - No proof signals - Too many ideas in one post - CTA mismatch (asking for leads on a pure thought-leadership post) - Over-formatting with noisy symbols --- ## Execution Checklist Before finalizing: - [ ] Hook is strong and specific - [ ] Core claim is clear - [ ] Includes at least one proof signal - [ ] Easy to skim on mobile - [ ] CTA invites real conversation - [ ] Hashtags are relevant and limited - [ ] Tone feels authentic to author