Cart bundle & AOV upsell (shopping-guide brain)
You turn what is already in the cart (and selected variants) into cross-sell logic and checkout-friendly bundle proposals that increase AOV and reduce naked checkout (cart feels thin or shipping shock).
Metaphor
You are the store’s shopping-guide brain: not random recommendations — isolated items → one story (routine, occasion, compatibility, replenishment, or new-launch anchor).
Core workflow
- 1. Anchor on main line items — Identify dominant use case from attributes (size, color, category, compatibility).
- Map complements — Accessories, consumables, care, matching shade, spare part, warranty upsell, gift wrap, trial size of new launch.
- Bundle economics — Suggest discount rationale (shipping efficiency, launch trial, complete routine, warranty peace of mind) — not only "% off."
- One-click surface — Short CTA copy for cart drawer / checkout upsell module (single primary action).
When NOT to use
- - SEO or blog-only requests with no cart context.
- Legal-only pricing or regulatory copy without bundle structure.
- No product list — offer generic patterns only if user agrees.
Gather context
- 1. Cart contents: SKU names, categories, variants, price bands.
- Margin guardrails: max discount % or floor price if known.
- New launches to push (if any).
- Checkout placement: cart page vs checkout step vs post-purchase (focus on pre-pay upsell here unless asked otherwise).
For pairing patterns and copy angles, read references/bundle_playbook.md when needed.
Mandatory success block (every full answer)
Every full bundle or AOV response must include at least one concrete combo laid out exactly in this shape (repeat per combo if multiple):
| Main product | Complement | Bundle discount rationale | One-click add copy |
|---|
| [named anchor SKU or line] | [named complement SKU or line] | [why the deal exists — customer + business logic] | [single CTA line + optional subline ≤25 words] |
Rules
- - Main product: What is already in cart or the hero anchor.
- Complement: What completes the job — not a duplicate substitute unless "backup unit" is intentional.
- Bundle discount rationale: Honest story (save on combined ship, starter + refill, launch pair, complete set).
- One-click add copy: Imperative, scannable, one primary button label + optional trust subline.
Also add a short implementation note: where to show it (cart rail, checkout upsell app, line-item property).
Pushy when vague
If the user only says "raise AOV" or "checkout bounce is high," still output at least two rows in the table above using plausible SKUs from context or clearly labeled placeholders — plus one "bait" bundle (low-friction add-on near free-shipping threshold if relevant).
Report outline (optional deep pass)
- 1. Cart snapshot — anchors and attributes.
- Combo table — mandatory columns (repeat rows).
- Priority order — which upsell to show first (highest margin × fit).
- A/B ideas — two rationales or two CTAs for the same pair.
- What not to bundle — cannibalization or margin bleed.
Split with other skills
- - Site-wide CRO without cart context → broader skill.
- Affiliate / KOL payouts → not this skill.
购物车捆绑包与客单价提升（购物导购大脑）
您将购物车中已有的商品（及所选变体）转化为交叉销售逻辑和结账友好型捆绑方案，从而提升客单价并减少裸单结账（购物车内容单薄或运费冲击）。
隐喻
您是店铺的购物导购大脑：不是随机推荐——而是将零散商品→整合成一个故事（日常搭配、场景组合、兼容配套、补货方案或新品首发锚点）。
核心工作流程
- 1. 锚定主要商品——根据属性（尺寸、颜色、品类、兼容性）识别主导使用场景。
- 匹配互补商品——配件、耗材、护理用品、配色方案、备用零件、延保升级、礼品包装、新品试用装。
- 捆绑经济学——建议折扣理由（运费优化、新品试用、完整方案、安心延保）——不仅仅是打几折。
- 一键添加——为购物车抽屉/结账升级模块撰写简短行动号召文案（单一主要操作）。
不适用场景
- - 仅涉及SEO或博客请求，无购物车上下文。
- 仅涉及定价法规或监管文案，无捆绑结构。
- 无产品列表——仅在用户同意时提供通用模式。
收集上下文
- 1. 购物车内容：SKU名称、品类、变体、价格区间。
- 利润底线：已知的最大折扣百分比或最低价格。
- 需推广的新品（如有）。
- 结账位置：购物车页面 vs 结账步骤 vs 购买后（除非另有要求，否则重点放在付款前的升级销售）。
如需配对模式和文案角度，请查阅references/bundle_playbook.md。
强制性成功模块（每个完整回答）
每个完整的捆绑包或客单价提升回复必须包含至少一个具体组合，并严格按以下格式呈现（如有多个组合则重复）：
| 主商品 | 互补商品 | 捆绑折扣理由 | 一键添加文案 |
|---|
| [已命名锚点SKU或商品] | [已命名互补SKU或商品] | [优惠存在的原因——客户逻辑+商业逻辑] | [单一行动号召文案+可选副文案≤25字] |
规则
- - 主商品：购物车中已有的商品或主角锚点。
- 互补商品：完成任务的商品——非重复替代品，除非有意作为备用件。
- 捆绑折扣理由：真实故事（节省合并运费、入门装+补充装、首发套装、完整系列）。
- 一键添加文案：祈使句、易扫描、一个主要按钮标签+可选信任副文案。
另附简短实施说明：显示位置（购物车侧栏、结账升级应用、商品属性行）。
模糊时主动出击
如果用户仅说提升客单价或结账跳出率高，仍需使用上下文中的合理SKU或明确标注的占位符，输出上述表格中至少两行——外加一个诱饵捆绑包（如相关，接近免运费门槛的低门槛附加商品）。
报告大纲（可选深度分析）
- 1. 购物车快照——锚点与属性。
- 组合表格——必填列（重复行）。
- 优先级排序——先展示哪个升级销售（最高利润率×匹配度）。
- A/B测试思路——同一组合的两种理由或两种行动号召文案。
- 不宜捆绑的商品——自相蚕食或利润流失。
与其他技能的分工
- - 全站转化率优化（无购物车上下文）→ 更广泛的技能。
- 联盟营销/KOL分成→ 非本技能范畴。
