cold-start-path

# Cold Start Path Choose the first path before the team wastes time spreading effort everywhere. ## Skill Card - **Category:** Growth Planning - **Core problem:** What should we try first for cold start? - **Best for:** New products, new stores, and stalled early-stage launches - **Expected input:** Product info + margin room + asset readiness + channel constraints - **Expected output:** First-path recommendation + why now + what to delay - **Creatop handoff:** Feed decision into first-week content, creator, and ad execution ## Before you run Ask the user to clarify: - product category - average selling price - margin room - whether the item is standard or non-standard - whether they have content assets already - whether they have creator access - whether they have ad budget - which channels are already live If key facts are missing, ask for them before recommending a path. ## Optional tools / APIs Useful but not required: - store export - ad spend export - product sheet - search trend export - Google Sheets / CSV If no tools are connected, continue with user-provided constraints and label the result as rule-based guidance. ## Workflow 1. Confirm cold-start scope. 2. Classify the product by margin, complexity, and content-friendliness. 3. Check readiness across five paths: - search - merchant content - creator content - paid ads - live selling 4. Recommend the best first path. 5. Name the second path to add later. 6. Explicitly say what not to do yet. ## Output format Return in this order: 1. Executive summary 2. Best first path 3. Why this path fits now 4. What to delay 5. First 7-day move list ## Fallback mode If the user only gives a rough product description: - infer the most likely first path from product type, margin, and asset readiness - mark assumptions clearly - avoid fake certainty ## Quality rules - Do not recommend five paths at once. - Favor sequencing over complexity. - Match the path to actual constraints, not ideal conditions. - Say “not enough info” when the path depends on missing economics. ## License Copyright (c) 2026 **Razestar**. This skill is provided under **CC BY-NC-SA 4.0** for non-commercial use. You may reuse and adapt it with attribution to Razestar, and share derivatives under the same license. Commercial use requires a separate paid commercial license from **Razestar**. No trademark rights are granted.