Competitive Ads Extractor

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

When to Use This Skill

• - Researching competitor ad strategies
• Finding inspiration for your own ads
• Understanding market positioning
• Identifying successful ad patterns
• Analyzing messaging that works
• Discovering new use cases or pain points
• Planning ad campaigns with proven concepts

What This Skill Does

1. 1. Extracts Ads: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
2. Captures Screenshots: Saves visual copies of all ads
3. Analyzes Messaging: Identifies problems, use cases, and value props
4. Categorizes Ads: Groups by theme, audience, or format
5. Identifies Patterns: Finds common successful approaches
6. Provides Insights: Explains why certain ads likely perform well

How to Use

Basic Extraction

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Specific Analysis

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Competitive Set

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Specific Platform

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Example

User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

Process:
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Output:
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Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter

What You Can Learn

Messaging Analysis

• - What problems they emphasize
• How they position against competition
• Value propositions that resonate
• Target audience segments

Creative Patterns

• - Visual styles that work
• Video vs. static image performance
• Color schemes and branding
• Layout patterns

Copy Formulas

• - Headline structures
• Call-to-action patterns
• Length and tone
• Emotional triggers

Campaign Strategy

• - Seasonal campaigns
• Product launch approaches
• Feature announcement tactics
• Retargeting patterns

Best Practices

Legal & Ethical

Analysis Tips

1. 1. Look for patterns: What themes repeat?
2. Track over time: Save ads monthly to see evolution
3. Test hypotheses: Adapt successful patterns for your brand
4. Segment by audience: Different messages for different targets
5. Compare platforms: LinkedIn vs Facebook messaging differs

Advanced Features

Trend Tracking

Multi-Competitor Analysis

Industry Benchmarks

Format Analysis

Common Workflows

Ad Campaign Planning

1. 1. Extract competitor ads
2. Identify successful patterns
3. Note gaps in their messaging
4. Brainstorm unique angles
5. Draft test ad variations

Positioning Research

1. 1. Get ads from 5 competitors
2. Map their positioning
3. Find underserved angles
4. Develop differentiated messaging
5. Test against their approaches

Creative Inspiration

1. 1. Extract ads by theme
2. Analyze visual patterns
3. Note color and layout trends
4. Adapt successful patterns
5. Create original variations

Tips for Success

1. 1. Regular Monitoring: Check monthly for changes
2. Broad Research: Look at adjacent competitors too
3. Save Everything: Build a reference library
4. Test Insights: Run your own experiments
5. Track Performance: A/B test inspired concepts
6. Stay Original: Use for inspiration, not copying
7. Multiple Platforms: Compare Facebook, LinkedIn, TikTok, etc.

Output Formats

• - Screenshots: All ads saved as images
• Analysis Report: Markdown summary of insights
• Spreadsheet: CSV with ad copy, CTAs, themes
• Presentation: Visual deck of top performers
• Pattern Library: Categorized by approach

Related Use Cases

• - Writing better ad copy for your campaigns
• Understanding market positioning
• Finding content gaps in your messaging
• Discovering new use cases for your product
• Planning product marketing strategy
• Inspiring social media content