competitor-intel

# Competitor Intelligence Skill Deliver sharp, decision-ready competitive intelligence. Surface what matters, skip what doesn't. ## Workflow ### 1. Define Scope Clarify (ask if not provided): - **Your company/product**: What are you competing with? - **Target competitors**: Named, or should you discover them? - **Intelligence goal**: Pricing? Positioning? Features? Marketing? All? - **Output format**: Quick summary, full report, or battle card? ### 2. Discover Competitors (if not named) Use `web_search`: - `"[product category] alternatives"` - `"best [product type] software 2026"` - `"[your company] vs"` — autocomplete reveals top competitors - `site:g2.com [category]` and `site:capterra.com [category]` ### 3. Profile Each Competitor For each competitor, gather via `web_fetch` + `web_search`: **Positioning & Messaging** - Homepage headline and sub-headline - Target ICP (who they're selling to) - Core value proposition - Brand voice/tone **Pricing** - Pricing page structure (tiers, prices, what's included) - Free trial / freemium? - Annual vs monthly discount - Enterprise pricing signals **Product/Features** - Feature list from pricing/features pages - Changelog or "what's new" page - App store reviews (common complaints = their weaknesses) **Marketing & Distribution** - Blog topics (what keywords they're targeting) - Social media presence + posting frequency - Ad library: `web_search "site:facebook.com/ads [competitor]"` - Backlink signals from SERP results **Customer Sentiment** - G2/Capterra/Trustpilot reviews — pull 1-star AND 5-star patterns - Common complaints = their moats AND their gaps ### 4. Build Competitive Matrix Use `scripts/build_matrix.py` to generate a side-by-side comparison table across: - Pricing tiers - Key features - Target segment - Positioning angle - Strengths / Weaknesses ### 5. Identify Market Gaps Synthesize: What are all competitors missing or doing badly? These are your wedges. ### 6. Output Options - **Quick brief**: 1-page summary with top 3 competitors and key takeaways - **Full report**: Complete profiles + matrix + gap analysis + recommendations - **Battle card**: 1-page per competitor — use against in sales calls. See `references/battle-card-template.md`. See `references/battle-card-template.md` for the battle card format. See `references/intel-sources.md` for a full list of research sources and tools.