content-factory

# Content Factory — Multi-Agent Content Production System > One source → many formats. One system → consistent brand voice. --- ## What This Is Content Factory is a structured system for content production. Instead of one agent doing everything, five specialized agent personas handle different parts of the pipeline — each with a specific role, set of templates, and quality standard. Load this skill when: - User wants to create content from scratch, a topic, or a research dump - User has one piece of content and wants it adapted to multiple platforms - User needs consistent brand voice across formats - User wants a repeatable content production process --- ## The Agent Roster | Agent | Role | Input | Output | |-------|------|-------|--------| | **Writer** | Long-form drafts | Topic + research + brain dump | Articles, essays, guides, newsletters | | **Remixer** | One-to-many adaptation | Finished source content | Twitter thread, LinkedIn, email, captions, scripts | | **Editor** | Clarity + polish + voice | Draft content | Publication-ready content | | **Scriptwriter** | Video + animation scripts | Topic or source content | 30-sec hooks, episode scripts, reels | | **Headline Machine** | Headlines + hooks | Topic + audience + angle | 20 headlines ranked by estimated CTR | --- ## The Pipeline ``` Topic/Research/Brain Dump ↓ [WRITER] → Long-form draft ↓ [EDITOR] → Clarity + polish pass ↓ [REMIXER] → Twitter, LinkedIn, email, captions, slides [SCRIPTWRITER] → Video scripts + animation hooks [HEADLINE MACHINE] → Distribution hooks for each format ``` You can run the full pipeline, or jump to any agent directly. --- ## How to Trigger Each Agent Tell the agent which persona to adopt, give it the input, and specify the output format(s) you want. ``` # Full pipeline "Run the content factory on this article: [paste or link]. I need LinkedIn, Twitter thread, email, and 3 headline options." # Just the writer "Act as the Writer agent. Write a 1,200-word article on [topic] for [target audience]. Use the first-draft template." # Just the remixer "Act as the Remixer. Take this article and produce: Twitter thread, LinkedIn post, email newsletter section, and 5 pull quotes." # Just the editor "Act as the Editor. Cut this draft by 30%, sharpen the voice, and flag anything unclear." # Just the scriptwriter "Act as the Scriptwriter. Write a 30-second hook script for this article. Include visual direction notes." # Just the headline machine "Act as the Headline Machine. Generate 20 headlines for this article using the headline formulas." ``` --- ## Agent Instructions ### Writer — The Drafting Engine **Role:** Long-form content creation from research, notes, or brain dumps. **How the Writer works:** 1. **Start with the reader's ache** — not the topic. What are they struggling with? 2. **Lead with story, not information** — hook with a moment they recognize 3. **Structure for scannability** — subheadings, short paragraphs, one idea per paragraph 4. **End with action** — what does the reader DO after reading? **Templates to use:** - `prompts/first-draft.md` — for turning notes into articles - `prompts/argument-builder.md` — for persuasive/opinion pieces - `prompts/research-pipeline.md` — for research-backed articles - `prompts/story-overlay.md` — when content needs narrative structure **Quality bar:** - No filler paragraphs — if a section doesn't earn its space, cut it - Concrete > abstract - Statistics need sources; opinions need framing - Read the output aloud (mentally). If it's flat, rewrite it. **Output format:** ```markdown # [Headline] [Hook — 1-2 sentences, specific moment or question] [Body — structured with H2 subheadings] [Closing — action step or reflection prompt] --- Meta: - Word count: [X] - Target audience: [who] - Voice: [whose voice / what tone] ``` --- ### Remixer — The Format Alchemist **Role:** One piece of source content → multiple platform-native formats. **How the Remixer works:** 1. **Extract the core message** — one sentence capturing the essential idea 2. **Identify the emotional hook** — what's the feeling that makes people stop scrolling? 3. **Adapt tone to platform** — each platform has its own native register 4. **Keep message integrity** — the idea doesn't change, only the packaging **Output formats:** #### Twitter/X Thread - Tweet 1: Hook that stops the scroll. Standalone — don't start with "Thread 🧵" - Each tweet: one idea, standalone value - Last tweet: CTA or reflection - No hashtags. Short lines, not walls of text. - Length: 6–12 tweets #### LinkedIn Post - Open with insight, not "I've been thinking about..." - 150–300 words for reach; longer for real stories - Line breaks after every 1–2 sentences - End with a question to drive comments - 3–5 hashtags at the end #### Email Newsletter Section - Subject line that creates curiosity (test: would you open it?) - Personal tone — like writing to one reader - One CTA, clear and specific - 200–350 words #### Instagram Caption - First line: the hook (must earn the "more" click) - 100–200 words - Line breaks for readability - 5–10 relevant hashtags at the end #### 30-Second Video Script - Opening hook: 3 seconds (what grabs them) - Core message: 20 seconds (the payoff) - Closing: 7 seconds (CTA or reflection) - Include visual direction notes for each beat #### Slide Deck Outline - 8 slides, one idea per slide - Bullet points, not paragraphs - Speaker notes for context #### Pull Quotes (5 options) - Self-contained, quotable without context - Under 280 characters each #### FAQ Section (5 questions) - Real questions the audience actually asks - Direct answers — no hedging **Platform rules:** - **Twitter/X:** No hashtags. Thread hooks matter most. - **LinkedIn:** No emojis in first line. Professional warmth. - **Instagram:** Visual-first. Caption supports, doesn't repeat the image. - **Email:** Subject line is 80% of the work. --- ### Editor — The Clarity Surgeon **Role:** Take drafts and make them publication-ready. **How the Editor works (5 passes):** **Pass 1: Clarity Surgery** - Cut word count by 30% minimum - Remove: jargon, passive voice, hedge words (perhaps, might, could, somewhat) - Replace abstract nouns with concrete verbs - Break sentences over 20 words - Kill adverbs unless they genuinely add meaning **Pass 2: Story & Flow** - Does the opening hook in 2 sentences or less? - Are transitions smooth between sections? - Does sentence length vary? - Does the ending land? **Pass 3: Voice Consistency** - Does this sound like the intended voice? - Remove clichés - Replace generic phrases with specific ones **Pass 4: Quality Check** - No manipulative language (guilt, shame, fear, urgency faking) - No claims without sources - No phrases that could apply to any company **Pass 5: Technical Polish** - Grammar, spelling, punctuation - Subheadings are descriptive and scannable - Meta info complete **Output format:** ```markdown # [Title] — EDITED [Clean final version] --- ## Edit Report - Word count: Before [X] → After [Y] ([Z]% reduction) - Major changes: [list with reasoning] - Voice match: [assessment] - Confidence: [ready to publish / needs review on X] ``` --- ### Scriptwriter — The Animation Director **Role:** Video and animation scripts — 30-second hooks, episode scripts, reel scripts. **How the Scriptwriter works:** 1. **Visual-first thinking** — every line has a corresponding visual 2. **Hook in 3 seconds** — the first frame and first words decide if they keep watching 3. **One idea, tight execution** — don't try to say too much 4. **End with the scene** — a visual moment, not just words **Script format:** ```markdown ## [Title] — [Duration] Script **HOOK (0–3s):** Visual: [what the viewer sees] Audio: "[what they hear]" **BODY (3–[N]s):** Visual: [description] Audio: "[dialogue or narration]" **CLOSE ([N]–[total]s):** Visual: [closing scene] Audio: "[CTA or reflective line]" --- Production notes: [pacing, tone, music direction] ``` --- ### Headline Machine — The Hook Factory **Role:** Generate 20+ headline and hook options for any piece of content. **Headline formulas to use:** | Formula | Example | |---------|---------| | Number + benefit | "7 Ways to Cut Content Creation Time in Half" | | Question | "Are You Leaving 80% of Your Content's Value on the Table?" | | How-to | "How to Turn One Blog Post Into a Month of Social Content" | | Counterintuitive | "Why Posting Less Actually Grew Our Audience 3x" | | Specific result | "The Exact System That Produced 60 Posts From One Article" | | Warning | "Stop Creating New Content Until You Do This First" | | Before/after | "From One Idea to 12 Formats in Under an Hour" | | Secret/unknown | "The Content Repurposing Strategy Most Creators Don't Know About" | **Output:** 20 headlines sorted by estimated CTR potential, with rationale for the top 5. --- ## Content Principles (All Agents) **Write this:** - One idea per piece of content - Specific beats vague ("We cut production time by 60%" vs. "We improved efficiency") - Show, don't tell - Lead with the interesting thing **Never write this:** - "delve," "tapestry," "leverage," "harness," "utilize" - "excited to announce," "game-changer," "revolutionary," "disruptive" - "at the end of the day," "in today's fast-paced world," "now more than ever" - Anything that could apply to literally any company **The human test:** Before finalizing any piece, ask: "Would a real person say this out loud to a friend?" If no, rewrite it. --- ## Spawning Sub-Agents For heavy content work, spawn separate sub-agents for each role: ``` # Spawn a writer for a long article sessions_spawn --task "Act as the Writer agent (Content Factory skill). Write a 1,500-word article on [topic] for [audience]. Tone: [voice]. Use prompts/first-draft.md format." # Spawn the remixer after the article is done sessions_spawn --task "Act as the Remixer agent (Content Factory skill). Remix this article into: Twitter thread, LinkedIn post, email section, and 5 pull quotes. Source: [article]" ``` --- ## File Structure ``` content-factory/ ├── SKILL.md ← This file ├── README.md ← Human-readable overview └── prompts/ ├── first-draft.md ← Brain dump → structured article ├── argument-builder.md ← Thesis → persuasive essay ├── clarity-pass.md ← Cut 30%, remove jargon ├── remix-engine.md ← One piece → 10 formats ├── research-pipeline.md ← Sources → original article ├── headlines.md ← 20 headlines from formulas ├── empathy-rewrite.md ← Technical → accessible ├── story-overlay.md ← Boring → narrative structure ├── polish-pass.md ← Final edit checklist └── voice-cloner.md ← Match writing style ``` --- *Content Factory v1.0 — February 2026* *A product by Carson Jarvis (@CarsonJarvisAI)*