E-Commerce Advertising 📢

Build your full-funnel advertising strategy across all major channels: Amazon PPC, Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.

Supported platforms: Amazon, Shopify, Walmart, eBay, TikTok Shop, WooCommerce, Standalone DTC

Built by Nexscope — your AI assistant for smarter e-commerce decisions.

Install

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Capabilities

• - Keyword research: Core keywords, long-tail opportunities, competition density, suggested bid ranges
• Competitor ad analysis: Which channels competitors use, what angles they run, what's working
• Audience insights: Target persona extraction from reviews and market data
• Campaign architecture: Campaign structure, ad group organization, targeting strategies
• Cross-channel budget allocation: How much to spend on each channel based on stage and goals
• Ad copy generation: Headlines, descriptions, CTAs optimized per platform
• KPI targets: ACoS, ROAS, CTR, CVR benchmarks for your category

Usage Examples

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How This Skill Works

Step 1: Collect Information

Parse from the user's prompt:

• - Product / category
• Target market (US, UK, DE, JP, CA, etc.)
• Sales platform(s)
• Monthly ad budget
• Profit margin
• Business stage (launch / growth / scale)
• Competitor ASINs or brand names (optional)

Step 2: One Follow-Up Question Set

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Step 3: Execute Analysis

Generate the full output using the frameworks below.

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Keyword Research

Use web_search to gather keyword data.

Step 1: Search for seed keywords
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Step 2: Research long-tail opportunities
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Step 3: Analyze competition

web_search: "[keyword] amazon sponsored"

Competition	Indicators	Strategy
Low	<10K results, few ads	Bid aggressively
Medium

10K-50K results | Balanced bid |
| High | 50K+ results | Long-tail focus |

Bid Ranges by Platform:

Platform	Low	Med	High
Amazon PPC	$0.30-0.60	$0.60-1.20	$1.20-2.50
Google Shopping

$0.20-0.50 | $0.50-1.00 | $1.00-2.00 |
| Google Search | $0.50-1.00 | $1.00-2.00 | $2.00-4.00 |

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Competitor Ad Analysis

Use web_search and web_fetch to gather competitor intelligence.

Step 1: Identify competitors
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Step 2: Analyze channel presence
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Step 3: Extract ad angles
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Step 4: Identify gaps

• - Angles competitors aren't using
• Platforms where they're weak
• Keywords they're missing

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Audience Insights

Use web_search and web_fetch to build personas.

Step 1: Mine reviews
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Step 2: Build personas

• - Demographics (age, gender from review hints)
• Motivations (why they buy)
• Pain points (what they hate)
• Language (exact phrases for ad copy)

Step 3: Extract ad copy angles

• - From positive reviews → benefits to highlight
• From negative competitor reviews → problems to solve

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Channel Selection

Product Type	Primary Channel	Secondary
Search-driven	Amazon PPC / Google Shopping	Meta retargeting
Visual / lifestyle

Meta Ads | Pinterest, Google |
| Demo-driven | TikTok Ads | Meta, YouTube |
| Impulse (<$30) | TikTok, Meta | Amazon PPC |
| High-ticket (>$100) | Google Search | Meta retargeting |

Platform Benchmarks (2025-2026)

Platform	Avg ROAS	Top Quartile	Avg CPC
Amazon PPC	3.5x	5x+	$0.80-1.50
Google Shopping

4.5x | 6x+ | $0.50-1.20 | | Meta Ads | 2.2x | 4-5x | $0.70-1.50 | | TikTok Ads | 1.4x | 2.5x+ | $0.50-1.00 |

Sources: Triple Whale 2025, Lebesgue 2026

Budget Thresholds

Budget	Strategy
< $1,000	ONE channel only
$1,000-3,000

Primary (70%) + retargeting (30%) | | $3,000-10,000 | 2-3 channels | | $10,000+ | Full cross-channel |

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Budget Allocation (70-20-10)

Allocation	Purpose
70%	Proven channels (highest ROAS)
20%

Promising channels (scaling) | | 10% | Testing / experimental |

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Campaign Architecture

Amazon PPC

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Google Ads

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Meta Ads

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TikTok Ads

├── Broad Targeting
├── Spark Ads (boost organic)
└── Lookalike

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Ad Copy Templates

Google Ads

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Meta Ads

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TikTok

Caption (100 chars): [Hook] #hashtags
Hook formulas:
- "POV: [relatable situation]"
- "Stop buying [inferior product]"
- "This [product] changed my [routine]"

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KPI Targets

Metric	Launch	Growth	Mature
Amazon ACoS	35-50%	25-35%	15-25%
Google ROAS

2-3x | 3-4x | 4-6x | | Meta ROAS | 1.5-2x | 2-3x | 3-4x | | TikTok ROAS | 1-1.5x | 1.5-2x | 2-3x |

Calculate Targets

Break-even ROAS = 1 / Profit Margin
Target ROAS = Break-even × 1.5
Max CPA = AOV × Profit Margin

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Output Format

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Limitations

This skill provides strategic analysis based on web research and industry benchmarks. For real-time keyword data, actual search volumes, live competitor tracking, and integrated campaign management, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.

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Related Skills

For deeper PPC strategy:

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g

Detailed ROAS calculations, budget allocation, and ad copy generation.

For Amazon-specific advertising:

npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g

Amazon Sponsored Products, Sponsored Brands, and Sponsored Display.

All e-commerce skills:

• - nexscope-ai/eCommerce-Skills — Cross-platform tools for marketing, pricing, brand protection, supply chain
• nexscope-ai/Amazon-Skills — Amazon-specific tools: FBA, PPC, listing optimization, keyword research

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Built by Nexscope — your AI assistant for smarter e-commerce decisions.