email-capture-generator

# Email Capture Generator Skill Build high-converting lead magnets, squeeze pages, and email capture funnels using proven conversion frameworks. ## The Email Capture Framework ### 5-Section Flow Build email capture pages EXCLUSIVELY using this 5-section flow from top to bottom: ``` ┌─────────────────────────────────────────────────────────┐ │ 1. HOOK (Hero Section) │ │ ┌─────────────────────────────────────────────────┐ │ │ │ [Headline - Benefit-driven, specific] │ │ │ └─────────────────────────────────────────────────┘ │ │ ┌─────────────────────────────────────────────────┐ │ │ │ [Subheadline - Expand on the promise] │ │ │ └─────────────────────────────────────────────────┘ │ │ ┌─────────────────────────────────────────────────┐ │ │ │ [OPT-IN FORM] │ │ │ │ Email: [____________] │ │ │ │ [GET IT FREE] │ │ │ └─────────────────────────────────────────────────┘ │ │ [Lead magnet image] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 2. VALUE (What's Inside) │ │ "Here's what you'll get:" │ │ ✓ [Benefit 1] │ │ ✓ [Benefit 2] │ │ ✓ [Benefit 3] │ │ [Image showing the lead magnet] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 3. PROOF (Social Validation) │ │ Headline: "Join X+ subscribers" │ │ [Testimonial 1] │ │ [Testimonial 2] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 4. URGENCY (Why Now) │ │ "This offer expires..." │ │ [Scarcity element] │ │ [Countdown timer if applicable] │ └─────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────┐ │ 5. REASSURANCE (Trust Builders) │ │ ✓ No spam, ever │ │ ✓ Unsubscribe anytime │ │ ✓ [Privacy link] [Terms link] │ └─────────────────────────────────────────────────────────┘ ``` ### Section Breakdown **1. HOOK (Hero Section)** - Benefit-driven headline (specific, result-oriented) - Subheadline expanding on the promise - Email input field + CTA button - Lead magnet visual (ebook, checklist, template preview) **2. VALUE (What's Inside)** - "Here's what you'll get" headline - 3-5 bullet points with checkmarks - Visual of the lead magnet (cover, preview, sample) **3. PROOF (Social Validation)** - Subscriber count - 2-3 short testimonials - Trust indicators (logos if applicable) **4. URGENCY (Why Now)** - Scarcity message (limited time, limited quantity) - Countdown timer (optional) - Reason to act now **5. REASSURANCE (Trust Builders)** - "No spam, ever" promise - Unsubscribe guarantee - Privacy/Terms links ## Template Variables Replace these placeholders in your generated pages: | Variable | Description | |----------|-------------| | `{{HEADLINE}}` | Main benefit-driven headline | | `{{SUBHEADLINE}}` | Supporting description | | `{{LEAD_MAGNET_NAME}}` | Name of the free offer | | `{{BENEFIT_1}}` | First benefit bullet | | `{{BENEFIT_2}}` | Second benefit bullet | | `{{BENEFIT_3}}` | Third benefit bullet | | `{{CTA_TEXT}}` | Button text (e.g., "Get It Free") | | `{{EMAIL_PLACEHOLDER}}` | Input placeholder text | | `{{SUBSCRIBER_COUNT}}` | Number of subscribers | | `{{TESTIMONIAL_1}}` | First testimonial quote | | `{{TESTIMONIAL_1_AUTHOR}}` | First testimonial author | | `{{TESTIMONIAL_2}}` | Second testimonial quote | | `{{TESTIMONIAL_2_AUTHOR}}` | Second testimonial author | | `{{URGENCY_MESSAGE}}` | Scarcity/urgency text | | `{{COUNTDOWN_DATE}}` | Expiration date (if applicable) | | `{{LEAD_MAGNET_IMAGE}}` | Image of the free offer | | `{{COMPANY_NAME}}` | Brand/company name | | `{{PRIVACY_URL}}` | Privacy policy link | | `{{TERMS_URL}}` | Terms of service link | ## Lead Magnet Types This skill supports various lead magnet formats: 1. **Ebook** - Digital guide or report 2. **Checklist** - Printable or digital checklist 3. **Template** - Spreadsheet, Notion, or design template 4. **Quiz** - Interactive assessment with results delivered via email 5. **Free Tool** - Mini app or calculator 6. **Video Series** - Video course delivered via email 7. **Cheat Sheet** - Quick reference guide 8. **Swipe File** - Collection of examples ## Conversion Principles ### Headline Formulas - "[Emotion] + [Specific Result] + [Timeframe]" - Example: "Wake Up to 10x More Leads in 30 Days" - "[Number] + [Specific Thing] + [in [Timeframe]]" - Example: "7 Days to Your First 1,000 Email Subscribers" ### Form Best Practices - Single field (email only) = highest conversion - Place form above the fold - Contrast button color from background - Clear CTA: "Get My [Lead Magnet]" not "Submit" ### Above the Fold Must-Haves 1. Headline 2. Subheadline 3. Visual 4. Form ### Trust Elements Placement - Before form (proof) - After form (reassurance) ## File Structure ``` email-capture-generator/ ├── SKILL.md # This file ├── templates/ │ ├── squeeze-page.html # Basic squeeze page │ ├── lead-magnet.html # Detailed lead magnet page │ └── thank-you.html # Confirmation/thank you page └── examples/ ├── ebook-capture.md # Example: ebook lead magnet ├── checklist-capture.md # Example: checklist lead magnet ``` ## Example: Ebook Lead Magnet **Lead Magnet:** "The Tiny Home Financing Guide" **Target Audience:** Prospective tiny home buyers **Primary Benefit:** Understanding financing options ``` HOOK: - Headline: "Get Your Tiny Home Faster with the Financing Guide 90% of Buyers Miss" - Subhead: "Discover the 7 financing strategies that helped 1,000+ families afford their dream tiny home" - CTA: "Send Me The Guide" VALUE: - ✓ 7 proven financing strategies - ✓ Comparison charts - ✓ Lender contact list - ✓ Mistakes to avoid PROOF: - "Join 5,000+ tiny home enthusiasts" - Testimonial from satisfied reader URGENCY: - "This free guide is available for a limited time" REASSURANCE: - "We respect your privacy. No spam, ever." ```