Email Drip Sequence Builder

Overview

Build production-ready email drip sequences from a single product description or business context. This skill generates complete multi-email campaigns with personalization tokens, A/B subject line variants, timing recommendations, and formatting ready for any ESP (Mailchimp, ConvertKit, Brevo, ActiveCampaign, etc.).

Supports: welcome series, product launch sequences, re-engagement flows, abandoned cart recovery, onboarding drips, educational series, and seasonal campaigns.

Quick Start

Try these prompts immediately:

CODEBLOCK0

CODEBLOCK1

CODEBLOCK2

CODEBLOCK3

Capabilities

Sequence Types

• - Welcome Series — New subscriber onboarding (3-7 emails)
• Product Launch — Pre-launch hype, launch day, follow-up (4-8 emails)
• Re-engagement — Win back inactive subscribers (3-5 emails)
• Abandoned Cart — Recovery sequences with urgency (3-4 emails)
• Educational Drip — Value-first content series (5-10 emails)
• Seasonal/Event — Holiday, Black Friday, special occasions (3-6 emails)
• Nurture Campaign — Long-term relationship building (7-12 emails)

Per-Email Output

• - Subject line (primary + A/B variant)
• Preview text (40-90 chars, optimized for inbox display)
• Email body (HTML-ready with personalization tokens)
• Send timing (delay from previous email or trigger)
• Segment conditions (who should receive this email)
• Goal/CTA (what action you want the reader to take)

Personalization Tokens

• - {{first_name}} — Subscriber's first name
• INLINECODE1 — Referenced product
• INLINECODE2 — Your brand name
• INLINECODE3 — Required unsubscribe link
• Custom tokens based on your data

A/B Testing

• - Variant A — Direct/benefit-focused
• Variant B — Curiosity/question-based
• Recommended split: 20% test, 80% winner after 4 hours

Configuration

Required Environment Variables

Optional Parameters

• - --tone — Brand voice (friendly, professional, casual, authoritative)
• INLINECODE5 — Business vertical for tailored copy
• INLINECODE6 — Number of emails in sequence (default: 5)
• INLINECODE7 — Target ESP for formatting (mailchimp, convertkit, brevo, activecampaign)
• INLINECODE8 — Button vs text link vs both

Example Output

Welcome Sequence — Email 1 of 5

Subject A: Welcome to [Brand]! Here's your free guide 🎁
Subject B: Your [Lead Magnet Name] is ready — plus a surprise inside

Preview text: Download your guide + discover what's coming this week

Send timing: Immediately after signup

Body:
CODEBLOCK5

Goal: Deliver lead magnet, set expectations, encourage reply
Segment: All new subscribers

Tips & Best Practices

1. 1. Timing matters — Space emails 2-3 days apart for welcome series, 1 day for abandoned cart
2. Front-load value — First 3 emails should be 80% value, 20% promotion
3. One CTA per email — Don't dilute focus with multiple calls to action
4. Test subject lines — Always use the A/B variants, let data decide
5. Personalize early — Use first name in subject line of email 2+, not email 1
6. Include plain text — Always generate both HTML and plain text versions
7. Mobile-first — Keep paragraphs short (2-3 sentences max)

Safety & Guardrails

This skill will NOT:

• - Generate spam or misleading subject lines
• Create emails that violate CAN-SPAM/GDPR requirements
• Produce content without unsubscribe links
• Generate deceptive urgency or false scarcity claims
• Create emails impersonating other brands
• Output content that bypasses email filters

All generated emails include:

• - Required unsubscribe link placeholder
• Physical address placeholder (CAN-SPAM requirement)
• Clear sender identification
• Honest subject lines matching email content

Troubleshooting

Q: Emails feel too generic?
A: Provide more context — industry, target audience demographics, brand voice examples, and competitor names.

Q: Subject lines too long?
A: Specify --subject-length 50 to cap at 50 characters. Mobile displays ~35 chars.

Q: Need different ESP formatting?
A: Specify --esp convertkit or --esp mailchimp — merge tag syntax differs between platforms.

Q: How to handle multi-language?
A: Generate the sequence in English first, then ask for translation. Include {{language}} token for dynamic routing.

Q: Sequence too long/short?
A: Use --email-count N to set exact count, or describe the campaign goal and let the skill recommend optimal length.