email-outreach

# Email Outreach Skill Build high-converting email outreach sequences. Every output should be ready to send — no filler, no fluff. ## Workflow ### 1. Understand the Campaign Gather (ask if not provided): - **Sender context**: Who are you? What's your offer? - **Target persona**: Job title, industry, company size, pain points - **Goal**: Book a call / get a reply / drive to a link - **Sequence length**: 1 shot or multi-touch (recommend 4–6 touch cadence) ### 2. Build the Sequence Use the frameworks in `references/copywriting-frameworks.md`. Standard high-converting structure: - **Email 1 (Day 1)**: Pattern interrupt opener + specific problem + one-line offer + soft CTA - **Email 2 (Day 3)**: Social proof / case study angle + question CTA - **Email 3 (Day 7)**: Different angle / objection pre-empt + value add (resource/insight) - **Email 4 (Day 14)**: Breakup email — short, direct, creates urgency ### 3. Personalization Variables Build templates with `{{variables}}` for mail-merge personalization: - `{{first_name}}`, `{{company}}`, `{{industry}}`, `{{pain_point}}`, `{{recent_news}}` - Generate 3 "custom first line" variants they can rotate per segment ### 4. Subject Line Variants Generate 5 subject line options per email: - Question format - Curiosity gap - Direct/transactional - Name/company personalized - Contrarian/pattern interrupt ### 5. Deliverability Check Run `scripts/deliverability_check.py` against the email copy to flag: - Spam trigger words - HTML-heavy formatting risks - Link-to-text ratio issues - Subject line length (40–60 chars ideal) - Preheader text presence ### 6. Output Format Deliver as: - Numbered sequence with day gaps labeled - Each email: Subject | Preheader | Body | CTA - Personalization notes per email - A/B test recommendations See `references/copywriting-frameworks.md` for proven frameworks (AIDA, PAS, Before/After/Bridge). See `assets/sequence-template.md` for a ready-to-copy campaign template.