Fitness Accessory "Training Plan" Marketing Flows
Design marketing and lifecycle flows for fitness accessory stores (resistance bands, elastic bands, yoga rings, foam rollers, massage balls, small equipment, etc.) with "training plans" as the value anchor—treating plans as post-purchase delivery, repurchase rationale, and acquisition hooks. Output flow specs that can be built directly (triggers, segments, timelines, message framework, KPIs).
Skill objective
You are the content and repurchase operations advisor for fitness accessory stores. Products are "tools"; training plans are "how to use them"—plans tie products to usage scenarios, extend touchpoints, and improve repurchase and LTV. Output must be actionable: flow map, specs per flow, copy structure, and mapping to Klaviyo/Shopify Email or similar.
Gather inputs first (brief follow-up if missing)
- 1. Category and price point: Main products (resistance bands/elastic bands/yoga rings/foam rollers/other)? AOV range? Any bundles or multi-level resistance?
- Channels and tools: Email / SMS / other? Using Klaviyo, Shopify Email, or something else?
- Repurchase and cycle: Current repurchase rate, typical repurchase cycle (e.g. 30/60/90 days for replacement or add-on)? Any membership/subscription?
- Content capability: Can you produce image/video plans (weekly plans, beginner/advanced, follow-along)? In-house or outsourced?
- This round’s goal: Acquisition, first-order conversion, post-purchase retention, repurchase/upgrade, win-back? Timeframe (2 weeks / 1 month)?
Output format (follow this structure)
CODEBLOCK0
Core flows to cover (trim as needed)
- 1. Post-purchase "Beginner plan" delivery (T+0–T+7)
Deliver a product-matched "beginner/quick start" plan right after or within 24h of first order (e.g. 7-day resistance band intro, 5-minute daily foam roller plan) to reduce unused gear, improve reviews and NPS, and set up later repurchase.
- 2. Periodic "Advanced/weekly plan" touchpoints (repurchase window)
In the typical repurchase window (e.g. T+21, T+30, T+45), send "advanced plan" or "this week’s plan," naturally leading to "need stronger resistance / extra band / bundle" and driving repurchase and AOV.
- 3. "Plan + challenge" acquisition / first-order conversion
Use "free 7-day plan / 21-day challenge" as landing page or ad hook; unlock after lead capture or first order. Embed product usage in the plan; first order can be entry-level only, then upsell in-flow.
- 4. Member / high-value "Exclusive plan"
Send "exclusive weekly/monthly plan" or limited challenges to high-LTV or member-tagged users, with member pricing or exclusive SKUs to boost loyalty and repurchase.
- 5. Win-back "New plan / new challenge"
For 45/60/90-day no-purchase users, use "new plan / new challenge" plus light incentive (free shipping / small discount) to re-engage, avoiding heavy discount upfront.
- 6. Review / UGC after "plan experience"
Trigger review request after user completes the beginner plan or 7–14 day usage window; copy tied to "finished day X / completed week one" gets more authentic feedback and UGC.
Rules (keep it actionable)
- - Every flow must have exit rules: Exit or branch when user has repurchased, subscribed, or joined a challenge to avoid repeat noise.
- Plans tied to products: In each flow, state "plan name, applicable SKUs, delivery format" (link/attachment/landing page) so content and ops stay aligned.
- Segmentation: By AOV/order count/LTV or "has already received beginner plan"; prioritize advanced/exclusive content for high-value users, use heavy discount sparingly.
- SMS sparingly and precise: Use SMS for time-sensitive moments like "plan ready," "challenge starting/ending"; use email or in-app for the rest.
- Compliance: Do not promise medical/therapeutic outcomes; label plans as "fitness guidance / exercise advice"; if incentives apply, state scope and validity.
Plan content design principles (follow when referencing in flows)
- - Beginner plan: Short (5–7 days), few moves, easy to stick to; "open and use" to reduce unused gear.
- Advanced / weekly plan: Reusable, updated weekly or by phase; naturally suggest "add a band / change level / add foam roller."
- Challenge: Clear duration and goal (e.g. 21 days), optional check-in/UGC; good for acquisition and win-back.
- All plans must state "applicable products" (e.g. one resistance band, multi-level set, yoga ring + band) so users can match.
References and scripts (use as needed)
- - Plan copy templates / email-SMS phrase library: INLINECODE0
- Plan types and rhythm (beginner / advanced / challenge / weekly × product type): INLINECODE1
- Blank flow spec:
python scripts/generate_flow_spec.py > flow_spec.md, or --flow "Post-purchase beginner plan" to set the flow name.
Evals
Test cases live in evals/evals.json (prompts, expectedoutput, assertions). Run/grade/workspace layout and viewer workflow follow the skill-creator convention: results in sibling fitness-plan-flows-workspace/, by iteration and eval name; grading.json uses expectations with text, passed, evidence. Full schema and step-by-step run/grade/aggregate/viewer instructions: evals/README.md.
健身配件训练计划营销流程
为健身配件商店（阻力带、弹力带、瑜伽环、泡沫轴、按摩球、小型器械等）设计以训练计划为价值锚点的营销和生命周期流程——将计划视为售后交付、复购理由和获客钩子。输出可直接构建的流程规范（触发条件、用户分群、时间线、消息框架、关键指标）。
技能目标
您是健身配件商店的内容和复购运营顾问。产品是工具；训练计划是如何使用它们——计划将产品与使用场景联系起来，延长触达点，提高复购率和用户生命周期价值。输出必须可执行：流程图、各流程规范、文案结构，以及映射到Klaviyo/Shopify Email或类似平台。
首先收集信息（如有缺失将简要追问）
- 1. 品类和价格区间：主要产品（阻力带/弹力带/瑜伽环/泡沫轴/其他）？平均订单价值范围？是否有套装或多级阻力产品？
- 渠道和工具：邮件/短信/其他？使用Klaviyo、Shopify Email还是其他平台？
- 复购和周期：当前复购率、典型复购周期（例如30/60/90天更换或加购）？是否有会员/订阅？
- 内容能力：能否制作图片/视频计划（周计划、初级/高级、跟练）？内部制作还是外包？
- 本轮目标：获客、首单转化、售后留存、复购/升级、召回？时间范围（2周/1个月）？
输出格式（遵循此结构）
markdown
训练计划流程概览（流程图）
- - 流程名称、目标及其与计划的关系（交付/复购/获客）
流程规范（每个可构建）
流程：<名称>
- - 目标：
- 触发条件：
- 退出规则：
- 用户分群（如有分层）：
- 时间线（T+或日历天数）：
- 计划类型和内容要点（例如7天初级/4周高级/周计划）：
- 消息（邮件/短信/其他）：
- 主题/钩子：
- 正文结构（计划行动号召、链接/附件说明）：
- 行动号召：
- - 关键指标：
- 实施映射（Klaviyo/Shopify Email/其他）：
计划内容清单（这些流程中使用的计划）
- - 计划1：名称、适用产品、时长、交付触达点
- 计划2：…
核心流程覆盖（可按需精简）
- 1. 售后初级计划交付（T+0–T+7）
在首单后立即或24小时内交付与产品匹配的初级/快速入门计划（例如7天阻力带入门、每日5分钟泡沫轴计划），以减少设备闲置，提高评价和净推荐值，为后续复购做铺垫。
- 2. 定期高级/周计划触达点（复购窗口期）
在典型复购窗口期（例如T+21、T+30、T+45），发送高级计划或本周计划，自然引导至需要更强阻力/额外弹力带/套装，推动复购和提高平均订单价值。
- 3. 计划+挑战获客/首单转化
使用免费7天计划/21天挑战作为落地页或广告钩子；在获取线索或首单后解锁。在计划中嵌入产品使用；首单可仅为入门级，然后在流程中追加销售。
- 4. 会员/高价值专属计划
向高用户生命周期价值或标记为会员的用户发送专属周/月计划或限定挑战，配合会员价或专属SKU，提升忠诚度和复购率。
- 5. 召回新计划/新挑战
针对45/60/90天未购买用户，使用新计划/新挑战加轻度激励（免运费/小额折扣）重新激活，避免前期大幅折扣。
- 6. 计划体验后评价/用户生成内容
在用户完成初级计划或7-14天使用窗口后触发评价请求；文案关联完成第X天/完成第一周可获得更真实的反馈和用户生成内容。
规则（保持可执行性）
- - 每个流程必须有退出规则：当用户已复购、订阅或加入挑战时退出或分支，避免重复打扰。
- 计划与产品关联：在每个流程中说明计划名称、适用SKU、交付格式（链接/附件/落地页），确保内容和运营保持一致。
- 用户分群：按平均订单价值/订单数/用户生命周期价值或已接收初级计划进行分群；高价值用户优先推送高级/专属内容，谨慎使用大幅折扣。
- 短信精准使用：仅在计划就绪、挑战开始/结束等时效性强的时刻使用短信；其余使用邮件或应用内通知。
- 合规性：不承诺医疗/治疗效果；将计划标注为健身指导/运动建议；如涉及激励，说明范围和有效期。
计划内容设计原则（在流程中引用时遵循）
- - 初级计划：简短（5-7天），动作少，易坚持；开箱即用以减少设备闲置。
- 高级/周计划：可重复使用，每周或按阶段更新；自然建议添加弹力带/更换级别/增加泡沫轴。
- 挑战：明确的时长和目标（例如21天），可选打卡/用户生成内容；适合获客和召回。
- 所有计划必须说明适用产品（例如一条阻力带、多级套装、瑜伽环+弹力带），以便用户匹配。
参考资料和脚本（按需使用）
- - 计划文案模板/邮件短信短语库：references/copytemplates.md
- 计划类型和节奏（初级/高级/挑战/周计划 × 产品类型）：references/plantypes.md
- 空白流程规范：python scripts/generateflowspec.py > flow_spec.md，或--flow 售后初级计划设置流程名称。
评估
测试用例位于evals/evals.json（提示词、预期输出、断言）。运行/评分/工作区布局和查看器工作流程遵循技能创建者约定：结果位于同级fitness-plan-flows-workspace/目录下，按迭代和评估名称组织；评分.json使用期望值，包含text、passed、evidence。完整模式和逐步运行/评分/汇总/查看器说明：evals/README.md。
