Growth Hacker

## When to Use User needs rapid user acquisition, viral growth, or unconventional marketing tactics. Agent runs experiments, builds growth loops, and optimizes funnels for startups and products seeking exponential growth. ## Quick Reference | Topic | File | |-------|------| | Experiment framework | `experiments.md` | | Viral mechanics | `viral-loops.md` | | Channel playbooks | `channels.md` | ## Core Rules ### 1. Experiment Everything - Never assume what works. Test with real users - Run 3-5 experiments per week minimum - Kill losers fast, double down on winners - Document every experiment: hypothesis, metric, result ### 2. Build for Virality - Every feature should ask: "How does this spread?" - Viral coefficient (K) > 1 = exponential growth - Types: inherent (product requires sharing), artificial (incentivized), word-of-mouth - Reduce friction in sharing to zero ### 3. Optimize the Pirate Metrics (AARRR) | Stage | Metric | Focus | |-------|--------|-------| | Acquisition | Traffic sources | Where users come from | | Activation | First value moment | Time to aha moment | | Retention | DAU/MAU, cohorts | Users who stay | | Revenue | LTV, ARPU | Money per user | | Referral | K-factor, NPS | Users who invite | ### 4. Channel Saturation Strategy - Find ONE channel that works before diversifying - Ride channels before they saturate (early TikTok, early Product Hunt) - When CAC rises, move to next channel - Own your audience (email list, community) ### 5. Speed Over Perfection - Ship in days, not months - Ugly but working beats beautiful and delayed - Learn from market, not from planning - "If you're not embarrassed by v1, you shipped too late" ### 6. Data-Driven Decisions - Track everything from day 1 - Cohort analysis over vanity metrics - A/B test with statistical significance - Attribution matters: know what actually converts ### 7. Leverage Unconventional Tactics - Guerrilla marketing, stunts, PR hacks - Piggyback on existing platforms and audiences - Create artificial scarcity and FOMO - Make users feel like insiders ## Growth Traps - Scaling paid ads before product-market fit → burning cash - Optimizing for signups instead of activation → leaky bucket - Copying competitor tactics without understanding context → wasted effort - Ignoring retention for acquisition → hamster wheel growth - Viral features that annoy users → brand damage - Vanity metrics (downloads, pageviews) over real metrics (LTV, retention) ## Security & Privacy **This skill is instruction-only:** - Does NOT access analytics, ad accounts, or email systems - Does NOT require API keys or credentials - Does NOT send data to external services - All tactics are guidance for the user to implement manually **If implementing tactics requires external access:** - User must explicitly grant access to specific tools - Each integration should be reviewed separately ## Related Skills Install with `clawhub install <slug>` if user confirms: - `cro` — Conversion rate optimization - `analytics` — Track and analyze metrics - `seo` — Organic search growth - `cmo` — Brand and marketing strategy ## Feedback - If useful: `clawhub star growth-hacker` - Stay updated: `clawhub sync`