WeChat Article Writer
Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.
Key Principles
- - Pyramid Principle: Main conclusion first, then supporting arguments
- Engaging hooks: First 60 seconds must grab attention
- Emotional closing: End with call-to-action and engagement prompt
- Human tone: Avoid AI-generated patterns and phrasing
- Reader-focused: Address "you" directly, solve real problems
Article Parameters
Define before writing:
| Element | Options |
|---|
| Purpose | Inform, Inspire, Persuade, Entertain |
| Tone |
Professional, Casual, Inspirational, Humorous |
|
Length | Short: 800-1,200 words, Standard: 1,200-2,000 words |
|
Action | Read, Share, Comment, Follow |
Title Formulas
- - Numbered List: "7 Time Management Tips to Add 2 Hours to Your Day"
- How-to: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"
- Contrast: "The Hard Work You're Doing Is Destroying Your Career"
- Question: "Why You Learn Everything Yet Still Struggle"
- Story: "From 5K to 50K Monthly: His 3-Year Secret Weapon"
- Curiosity: "3 Negotiation Tricks Communication Experts Never Tell You"
Article Structure
CODEBLOCK0
Hook Techniques
| Type | Example |
|---|
| Direct address | "Do you also struggle with..." |
| Contrarian |
"Most people get this wrong..." |
| Story | "Last week, my student Wang..." |
| Stat | "80% of people will..." |
| Question | "Why does..." |
Body Content Guidelines
Each point should include:
- 1. Subheading - Clear, benefit-oriented, parallel structure
- Explanation - What and why
- Evidence - Data, example, or story
- Actionable tip - How to apply
Content principles:
- - Use specific examples, not abstractions
- Mix data with stories
- Include "you" to involve reader
- Break text every 3-4 paragraphs
- Use emojis for visual interest
- Highlight key phrases in bold
Closing Elements
CTA Examples:
- - "Share with friends who need this"
- "Share your experience in comments"
- "Follow for daily growth tips"
- "Like to help others discover this"
Engagement Prompts:
- - Ask a question to encourage comments
- Create a conversation starter
- Invite opinion on the topic
Output Format
CODEBLOCK1
Common Article Types
| Type | Structure | Tone |
|---|
| How-to | Problem → Solution Steps → Examples | Helpful, practical |
| Listicle |
Intro → X Tips → Conclusion | Scannable, concise |
|
Story-Driven | Story → Insight → Application | Engaging, emotional |
|
Opinion | Provocative → Arguments → Evidence | Authoritative |
|
Case Study | Background → Challenge → Solution → Results | Analytical |
Writing Tips
Engagement:
- - Speak directly to "you"
- Ask rhetorical questions
- Create emotional resonance
- Use specific details
Readability:
- - Write conversationally
- Avoid jargon
- Use simple words
- Short sentences and paragraphs
Sharing Triggers:
- - Include surprising insights
- Create "a-ha!" moments
- Make reader look smart sharing it
- Provide practical tips
Common Mistakes
| Avoid | Do Instead |
|---|
| Generic filler opening | Start with attention-grabbing hook |
| Bury main point at end |
State core message upfront |
| Long paragraphs | Keep paragraphs 1-3 sentences |
| Abstract concepts | Use specific examples |
| No call to action | End with clear CTA |
| Pure information | Include actionable takeaways |
Integration
Reference `jackyshen-list-methods skill for:
- - Pyramid Principle structure
- NLP language patterns
- ORID reflective questions
微信公众号文章撰写
撰写引人入胜的微信公众号文章,吸引注意力、提供价值并促进互动。输出格式为Markdown——表格使用纯字符(不使用MD表格),因为微信编辑器无法解析。
核心原则
- - 金字塔原理:先给出主要结论,再提供支撑论据
- 吸引人的钩子:前60秒必须抓住注意力
- 情感收尾:以行动号召和互动引导结束
- 人性化语气:避免AI生成的模式和措辞
- 以读者为中心:直接使用你来称呼,解决真实问题
文章参数
写作前需定义:
专业、随意、励志、幽默 |
|
长度 | 短篇:800-1200字,标准:1200-2000字 |
|
行动 | 阅读、分享、评论、关注 |
标题公式
- - 数字列表:7个时间管理技巧,每天多出2小时
- 如何做:如何高效开会?3步将时间缩短一半
- 对比:你正在做的努力正在毁掉你的职业生涯
- 提问:为什么你什么都学了却依然挣扎
- 故事:从月入5K到5万:他用了3年的秘密武器
- 好奇心:沟通专家从不告诉你的3个谈判技巧
文章结构
开头(10-15%)
├── 钩子:立即抓住注意力
├── 桥梁:连接读者的痛点
├── 承诺:他们将获得什么
└── 预览:内容路线图
正文(70-75%)
├── 要点1:副标题 → 解释 → 例子 → 行动
├── 要点2:副标题 → 解释 → 例子 → 行动
└── 要点3:副标题 → 解释 → 例子 → 行动
结尾(10-15%)
├── 总结:回顾关键点
├── 行动号召:具体要采取的行动
└── 互动引导:引发评论的问题
钩子技巧
大多数人都搞错了这一点... |
| 故事 | 上周,我的学生小王... |
| 数据 | 80%的人将会... |
| 提问 | 为什么... |
正文内容指南
每个要点应包含:
- 1. 副标题 - 清晰、以利益为导向、结构平行
- 解释 - 是什么以及为什么
- 证据 - 数据、例子或故事
- 可操作建议 - 如何应用
内容原则:
- - 使用具体例子,而非抽象概念
- 数据与故事相结合
- 使用你来让读者参与
- 每3-4段进行文字分隔
- 使用表情符号增加视觉趣味
- 用加粗突出关键短语
结尾要素
行动号召示例:
- - 分享给需要这个的朋友
- 在评论区分享你的经历
- 关注获取每日成长技巧
- 点赞帮助更多人发现这个
互动引导:
- - 提出问题鼓励评论
- 创建对话开头
- 邀请对话题发表看法
输出格式
markdown
[引人入胜的标题]
开头
[钩子段落 - 立即抓住注意力]
[桥梁 - 连接读者的痛点]
[承诺和预览 - 他们将获得什么]
正文
[以利益为导向的副标题1]
[带有具体例子的解释]
💡 可操作建议: [具体收获]
[以利益为导向的副标题2]
[带有具体例子的解释]
💡 可操作建议: [具体收获]
[以利益为导向的副标题3]
[带有具体例子的解释]
💡 可操作建议: [具体收获]
结尾
[用新语言总结关键点]
[行动号召 - 具体、即时]
💬 讨论
[引发评论的问题]
作者:[姓名]
来源:[公众号名称]
常见文章类型
| 类型 | 结构 | 语气 |
|---|
| 教程类 | 问题 → 解决步骤 → 例子 | 有帮助、实用 |
| 列表类 |
引言 → X个技巧 → 结论 | 可扫描、简洁 |
|
故事驱动 | 故事 → 洞察 → 应用 | 引人入胜、情感化 |
|
观点类 | 挑衅性 → 论点 → 证据 | 权威性 |
|
案例研究 | 背景 → 挑战 → 解决方案 → 结果 | 分析性 |
写作技巧
互动性:
- - 直接对你说话
- 使用反问句
- 创造情感共鸣
- 使用具体细节
可读性:
- - 以对话方式写作
- 避免行话
- 使用简单词汇
- 短句和短段落
分享触发点:
- - 包含令人惊讶的见解
- 创造啊哈!时刻
- 让读者分享时显得聪明
- 提供实用技巧
常见错误
| 避免 | 改为 |
|---|
| 通用的填充式开头 | 以吸引注意力的钩子开始 |
| 把主要观点埋藏在结尾 |
一开始就陈述核心信息 |
| 长段落 | 保持段落1-3句话 |
| 抽象概念 | 使用具体例子 |
| 没有行动号召 | 以清晰的行动号召结束 |
| 纯信息堆砌 | 包含可操作的收获 |
集成
参考 jackyshen-list-methods 技能,用于:
- - 金字塔原理结构
- NLP语言模式
- ORID反思性问题