landing-page-roast

# Landing Page Roast Use this skill to diagnose why a page is not converting and produce concrete fixes. ## Inputs - Page URL or pasted page copy - Target audience - Primary conversion action - Price point / offer details ## Audit dimensions 1. **Clarity above the fold** - Is the outcome obvious in 5 seconds? 2. **Audience fit** - Is it clear who this is for (and not for)? 3. **Offer strength** - Is the promise specific, measurable, believable? 4. **Trust layer** - social proof, proof artifacts, risk reversal 5. **Friction** - too many fields, weak CTA hierarchy, distractions 6. **Objection handling** - price/time/risk doubts addressed? ## Output - Overall score (0–10) - Top 5 blockers (ranked by impact) - Quick wins (<30 min changes) - Structural rewrites (headline, subhead, CTA block) - 3 CTA variants - Optional A/B test matrix (what to test first) ## Rewrite standards - Plain language - Specific outcomes over buzzwords - Fewer claims, more proof - Keep tone consistent with target audience ## Example request "Roast this AI automation service page for SMB owners and rewrite the hero + first CTA section to increase booked calls."