linkedin-profile-optimizer

# LinkedIn Profile Optimizer Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles. ## When to use - User pastes their LinkedIn profile URL and asks for an audit - User wants to rewrite their headline, About section, or Featured section - User is launching a content strategy and needs the profile to match - Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization" ## Input - Profile URL (or screenshots of sections) - Goal: **clients** / **job seeking** / **authority** — Featured and CTA vary by goal - Optional: draft content to grade against the existing profile ## Output A structured audit + rewrite in this shape: 1. **Scorecard** (9 sections, pass/fail/needs-work) 2. **Priority fixes** (ranked by impact) 3. **Before → After rewrites** for each failing section 4. **Expected uplift** (based on benchmark data) ## Steps 1. **Intake.** Collect profile state + goal. Flag missing sections. 2. **Score each of 9 sections** against the checklist (see references/). 3. **Rewrite headline** using `[What You Do] | [Who You Help] [Achieve What Result]` — fit all 220 chars. 4. **Rebuild About** with 7-step structure; verify first **265-275 chars** hook before "see more". 5. **Curate Featured** (3 strong items) matched to the goal: - **Clients:** lead magnet + case study with results + calendar link - **Job seeking:** portfolio + best work samples + top-performing post - **Authority:** best content + media/podcast features + newsletter signup 6. **Rewrite Experience bullets** as `action verb + specific metric`. Add 5+ skills per role. Pin top 3 skills. 7. **Claim custom URL** (linkedin.com/in/firstnamelastname, not the `-123abc456` default). 8. **Draft recommendation requests** with specifics ("about [project/skill]") — don't send LinkedIn's generic template. 9. **Deliver before/after diff** + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews). ## Nine-component scorecard | # | Section | Pass criteria (2026) | |---|---------|----------------------| | 1 | **Photo** | ≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile | | 2 | **Banner** | 1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile | | 3 | **Headline** | Uses all 220 chars; format `[What You Do] | [Who You Help] [Result]` | | 4 | **About** | 200-300 words, first-person, 7-step structure, hook in first 265-275 chars | | 5 | **Featured** | 3 items, matched to goal, custom 1200x627 thumbnails | | 6 | **Experience** | Every bullet = `action verb + metric`, 5+ skills per role, media attached | | 7 | **Skills** | 50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each | | 8 | **Custom URL** | `linkedin.com/in/firstnamelastname` (not the default hash) | | 9 | **Recommendations** | At least 3 recent, specific (not generic), from diverse contexts | ## Key benchmarks (from co.actor research) - Optimized About sections: **3.9x more views** - 5+ listed skills: **3x more connection requests** - Comprehensive profile: **71% more likely to land interviews** - Featured section content: **30% longer viewing time** - Personal founder profile vs company page: **315% more engagement, 270% more conversions** ## Hard rules - No em dashes in any profile copy (AI tell, penalized by 2026 detection tools) - First person ("I help...") never third person ("Jane is a passionate...") - Never "passionate thought leader" / "driven professional" / "results-oriented" - Capitalize all names, companies, products - Avoid wall-of-text — use line breaks in About section - 80% of users leave Featured empty — filling it is a free edge ## Reference files - `references/profile-headline-formulas.md` — 220-char formula + before/after examples - `references/about-section-templates.md` — 7-step structure with character budgets - `references/featured-section-playbook.md` — goal-matched content types - `references/banner-photo-specs.md` — dimensions, composition, mobile test - `references/experience-skills-rules.md` — bullet rewriting + skills strategy + custom URL + recommendations ## Related skills - `linkedin-content-planner` — post pillars should echo the profile's headline/About thesis - `linkedin-post-writer` — Featured section rotates quarterly; pin your flagship post - `linkedin-humanizer` — scrub profile copy for the same AI tells we scrub from posts