Listing Gap Audit
Skill Card
- - Category: PDP Optimization
- Core problem: How does our listing underperform compared with competitors?
- Best for: Listing rewrite prioritization
- Expected input: Your listing text + competitor listings + product constraints
- Expected output: Gap report across title, bullets, proof, offer framing, and action priorities
- Creatop handoff: Send priority rewrites into script/copy generation workflows
Browser-first guidance
When live listing URLs are available, prefer OpenClaw managed browser to inspect your PDP and competitor PDPs before generating the audit.
Recommended order:
- 1. If the user already has copied listing text, use that first.
- If URLs are available, inspect live pages with OpenClaw managed browser.
- Use Browser Relay only when the user explicitly wants to inspect their current Chrome tab.
The default browser guidance should be OpenClaw managed browser, not a generic Playwright assumption.
Workflow
- 1. Clarify the comparison goal.
- Which listing is yours?
- Which competitor pages matter most?
- Is the user optimizing for CTR, conversion, trust, or claim safety?
- 2. Parse listing components: headline, bullets, proof, offer, objections.
- Benchmark against competitor structure and claim density.
- Score gaps by conversion impact and implementation effort.
- Generate rewrite priorities with before/after guidance.
Output format
Return in this order:
- 1. Executive summary (max 5 lines)
- Priority actions (P0/P1/P2)
- Evidence table (signal, confidence, risk)
- 7-day execution plan
Quality and safety rules
- - Do not copy competitor claims verbatim.
- Flag compliance-sensitive claims explicitly.
- Keep recommendations feasible for current product constraints.
- If browser evidence is partial, label it clearly.
License
Copyright (c) 2026 Razestar.
This skill is provided under CC BY-NC-SA 4.0 for non-commercial use.
You may reuse and adapt it with attribution to Razestar, and share derivatives
under the same license.
Commercial use requires a separate paid commercial license from Razestar.
No trademark rights are granted.
Listing Gap Audit
技能卡片
- - 类别： PDP优化
- 核心问题： 我们的Listing相比竞品表现不佳在哪里？
- 最佳用途： Listing重写优先级排序
- 预期输入： 您的Listing文案 + 竞品Listing + 产品限制条件
- 预期输出： 涵盖标题、要点、证明、报价框架及行动优先级的差距报告
- Creatop交接： 将优先重写内容发送至脚本/文案生成工作流
浏览器优先指南
当存在在线Listing链接时，建议在生成审计报告前优先使用OpenClaw托管浏览器检查您的PDP及竞品PDP页面。
推荐操作顺序：
- 1. 如果用户已复制Listing文案，优先使用该文案。
- 如有链接可用，使用OpenClaw托管浏览器检查在线页面。
- 仅当用户明确希望检查当前Chrome标签页时，再使用浏览器中继。
默认浏览器指南应为OpenClaw托管浏览器，而非通用的Playwright假设。
工作流程
- 1. 明确对比目标。
- 哪个Listing是您的？
- 哪些竞品页面最为关键？
- 用户优化目标是点击率、转化率、信任度还是声明安全性？
- 2. 解析Listing组件：标题、要点、证明、报价、异议点。
- 对标竞品结构与声明密度进行基准测试。
- 根据转化影响和实施难度对差距进行评分。
- 生成包含前后对比指南的重写优先级。
输出格式
按以下顺序返回：
- 1. 执行摘要（最多5行）
- 优先行动项（P0/P1/P2）
- 证据表（信号、置信度、风险）
- 7天执行计划
质量与安全规则
- - 不得逐字复制竞品声明。
- 明确标注合规敏感声明。
- 确保建议在当前产品限制条件下可行。
- 若浏览器证据不完整，需清晰标注。
许可协议
版权所有 © 2026 Razestar。
本技能依据 CC BY-NC-SA 4.0 协议提供，仅限非商业用途。
您可在注明Razestar出处的前提下重复使用及改编本技能，并以相同协议分享衍生作品。
商业用途需向Razestar另行购买付费商业许可。
不授予任何商标权利。
