Market Research Reports

Overview

Market research reports are comprehensive strategic documents that analyze industries, markets, and competitive landscapes to inform business decisions, investment strategies, and strategic planning. This skill generates professional-grade reports of 50+ pages with extensive visual content, modeled after deliverables from top consulting firms like McKinsey, BCG, Bain, Gartner, and Forrester.

Key Features:

• - Comprehensive length: Reports are designed to be 50+ pages with no token constraints
• Visual-rich content: 5-6 key diagrams generated at start (more added as needed during writing)
• Data-driven analysis: Deep integration with research-lookup for market data
• Multi-framework approach: Porter's Five Forces, PESTLE, SWOT, BCG Matrix, TAM/SAM/SOM
• Professional formatting: Consulting-firm quality typography, colors, and layout
• Actionable recommendations: Strategic focus with implementation roadmaps

Output Format: LaTeX with professional styling, compiled to PDF. Uses the market_research.sty style package for consistent, professional formatting.

When to Use This Skill

This skill should be used when:

• - Creating comprehensive market analysis for investment decisions
• Developing industry reports for strategic planning
• Analyzing competitive landscapes and market dynamics
• Conducting market sizing exercises (TAM/SAM/SOM)
• Evaluating market entry opportunities
• Preparing due diligence materials for M&A activities
• Creating thought leadership content for industry positioning
• Developing go-to-market strategy documentation
• Analyzing regulatory and policy impacts on markets
• Building business cases for new product launches

Visual Enhancement Requirements

CRITICAL: Market research reports should include key visual content.

Every report should generate 6 essential visuals at the start, with additional visuals added as needed during writing. Start with the most critical visualizations to establish the report framework.

Visual Generation Tools

Use scientific-schematics for:

• - Market growth trajectory charts
• TAM/SAM/SOM breakdown diagrams (concentric circles)
• Porter's Five Forces diagrams
• Competitive positioning matrices
• Market segmentation charts
• Value chain diagrams
• Technology roadmaps
• Risk heatmaps
• Strategic prioritization matrices
• Implementation timelines/Gantt charts
• SWOT analysis diagrams
• BCG Growth-Share matrices

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Use generate-image for:

• - Executive summary hero infographics
• Industry/sector conceptual illustrations
• Abstract technology visualizations
• Cover page imagery

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Recommended Visuals by Section (Generate as Needed)

Section	Priority Visuals	Optional Visuals
Executive Summary	Executive infographic (START)	-
Market Size & Growth

Growth trajectory (START), TAM/SAM/SOM (START) | Regional breakdown, segment growth | | Competitive Landscape | Porter's Five Forces (START), Positioning matrix (START) | Market share chart, strategic groups | | Risk Analysis | Risk heatmap (START) | Mitigation matrix | | Strategic Recommendations | Opportunity matrix | Priority framework | | Implementation Roadmap | Timeline/Gantt | Milestone tracker | | Investment Thesis | Financial projections | Scenario analysis |

Start with 6 priority visuals (marked as START above), then generate additional visuals as specific sections are written and require visual support.

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Report Structure (50+ Pages)

Front Matter (~5 pages)

Cover Page (1 page)

• - Report title and subtitle
• Hero visualization (generated)
• Date and classification
• Prepared for / Prepared by

Table of Contents (1-2 pages)

• - Automated from LaTeX
• List of Figures
• List of Tables

Executive Summary (2-3 pages)

• - Market Snapshot Box: Key metrics at a glance
• Investment Thesis: 3-5 bullet point summary
• Key Findings: Major discoveries and insights
• Strategic Recommendations: Top 3-5 actionable recommendations
• Executive Summary Infographic: Visual synthesis of report highlights

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Core Analysis (~35 pages)

Chapter 1: Market Overview & Definition (4-5 pages)

Content Requirements:

• - Market definition and scope
• Industry ecosystem mapping
• Key stakeholders and their roles
• Market boundaries and adjacencies
• Historical context and evolution

Required Visuals (2):

1. 1. Market ecosystem/value chain diagram
2. Industry structure diagram

Key Data Points:

• - Market definition criteria
• Included/excluded segments
• Geographic scope
• Time horizon for analysis

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Chapter 2: Market Size & Growth Analysis (6-8 pages)

Content Requirements:

• - Total Addressable Market (TAM) calculation
• Serviceable Addressable Market (SAM) definition
• Serviceable Obtainable Market (SOM) estimation
• Historical growth analysis (5-10 years)
• Growth projections (5-10 years forward)
• Growth drivers and inhibitors
• Regional market breakdown
• Segment-level analysis

Required Visuals (4):

1. 1. Market growth trajectory chart (historical + projected)
2. TAM/SAM/SOM concentric circles diagram
3. Regional market breakdown (pie chart or treemap)
4. Segment growth comparison (bar chart)

Key Data Points:

• - Current market size (with source)
• CAGR (historical and projected)
• Market size by region
• Market size by segment
• Key assumptions for projections

Data Sources:
Use research-lookup to find:

• - Market research reports (Gartner, Forrester, IDC, etc.)
• Industry association data
• Government statistics
• Company financial reports
• Academic studies

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Chapter 3: Industry Drivers & Trends (5-6 pages)

Content Requirements:

• - Macroeconomic factors
• Technology trends
• Regulatory drivers
• Social and demographic shifts
• Environmental factors
• Industry-specific trends

Analysis Frameworks:

• - PESTLE Analysis: Political, Economic, Social, Technological, Legal, Environmental
• Trend Impact Assessment: Likelihood vs Impact matrix

Required Visuals (3):

1. 1. Industry trends timeline or radar chart
2. Driver impact matrix
3. PESTLE analysis diagram

Key Data Points:

• - Top 5-10 growth drivers with quantified impact
• Emerging trends with timeline
• Disruption factors

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Chapter 4: Competitive Landscape (6-8 pages)

Content Requirements:

• - Market structure analysis
• Major player profiles
• Market share analysis
• Competitive positioning
• Barriers to entry
• Competitive dynamics

Analysis Frameworks:

• - Porter's Five Forces: Comprehensive industry analysis
• Competitive Positioning Matrix: 2x2 matrix on key dimensions
• Strategic Group Mapping: Cluster competitors by strategy

Required Visuals (4):

1. 1. Porter's Five Forces diagram
2. Market share pie chart or bar chart
3. Competitive positioning matrix (2x2)
4. Strategic group map

Key Data Points:

• - Market share by company (top 10)
• Competitive intensity rating
• Entry barriers assessment
• Supplier/buyer power assessment

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Chapter 5: Customer Analysis & Segmentation (4-5 pages)

Content Requirements:

• - Customer segment definitions
• Segment size and growth
• Buying behavior analysis
• Customer needs and pain points
• Decision-making process
• Value drivers by segment

Analysis Frameworks:

• - Customer Segmentation Matrix: Size vs Growth
• Value Proposition Canvas: Jobs, Pains, Gains
• Customer Journey Mapping: Awareness to Advocacy

Required Visuals (3):

1. 1. Customer segmentation breakdown (pie/treemap)
2. Segment attractiveness matrix
3. Customer journey or value proposition diagram

Key Data Points:

• - Segment sizes and percentages
• Growth rates by segment
• Average deal size / revenue per customer
• Customer acquisition cost by segment

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Chapter 6: Technology & Innovation Landscape (4-5 pages)

Content Requirements:

• - Current technology stack
• Emerging technologies
• Innovation trends
• Technology adoption curves
• R&D investment analysis
• Patent landscape

Analysis Frameworks:

• - Technology Readiness Assessment: TRL levels
• Hype Cycle Positioning: Where technologies sit
• Technology Roadmap: Evolution over time

Required Visuals (2):

1. 1. Technology roadmap diagram
2. Innovation/adoption curve or hype cycle

Key Data Points:

• - R&D spending in the industry
• Key technology milestones
• Patent filing trends
• Technology adoption rates

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Chapter 7: Regulatory & Policy Environment (3-4 pages)

Content Requirements:

• - Current regulatory framework
• Key regulatory bodies
• Compliance requirements
• Upcoming regulatory changes
• Policy trends
• Impact assessment

Required Visuals (1):

1. 1. Regulatory timeline or framework diagram

Key Data Points:

• - Key regulations and effective dates
• Compliance costs
• Regulatory risks
• Policy change probability

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Chapter 8: Risk Analysis (3-4 pages)

Content Requirements:

• - Market risks
• Competitive risks
• Regulatory risks
• Technology risks
• Operational risks
• Financial risks
• Risk mitigation strategies

Analysis Frameworks:

• - Risk Heatmap: Probability vs Impact
• Risk Register: Comprehensive risk inventory
• Mitigation Matrix: Risk vs Mitigation strategy

Required Visuals (2):

1. 1. Risk heatmap (probability vs impact)
2. Risk mitigation matrix

Key Data Points:

• - Top 10 risks with ratings
• Risk probability scores
• Impact severity scores
• Mitigation cost estimates

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Strategic Recommendations (~10 pages)

Chapter 9: Strategic Opportunities & Recommendations (4-5 pages)

Content Requirements:

• - Opportunity identification
• Opportunity sizing
• Strategic options analysis
• Prioritization framework
• Detailed recommendations
• Success factors

Analysis Frameworks:

• - Opportunity Attractiveness Matrix: Attractiveness vs Ability to Win
• Strategic Options Framework: Build, Buy, Partner, Ignore
• Priority Matrix: Impact vs Effort

Required Visuals (3):

1. 1. Opportunity matrix
2. Strategic options framework
3. Priority/recommendation matrix

Key Data Points:

• - Opportunity sizes
• Investment requirements
• Expected returns
• Timeline to value

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Chapter 10: Implementation Roadmap (3-4 pages)

Content Requirements:

• - Phased implementation plan
• Key milestones and deliverables
• Resource requirements
• Timeline and sequencing
• Dependencies and critical path
• Governance structure

Required Visuals (2):

1. 1. Implementation timeline/Gantt chart
2. Milestone tracker or phase diagram

Key Data Points:

• - Phase durations
• Resource requirements
• Key milestones with dates
• Budget allocation by phase

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Chapter 11: Investment Thesis & Financial Projections (3-4 pages)

Content Requirements:

• - Investment summary
• Financial projections
• Scenario analysis
• Return expectations
• Key assumptions
• Sensitivity analysis

Required Visuals (2):

1. 1. Financial projection chart (revenue, growth)
2. Scenario analysis comparison

Key Data Points:

• - Revenue projections (3-5 years)
• CAGR projections
• ROI/IRR expectations
• Key financial assumptions

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Back Matter (~5 pages)

Appendix A: Methodology & Data Sources (1-2 pages)

• - Research methodology
• Data collection approach
• Data sources and citations
• Limitations and assumptions

Appendix B: Detailed Market Data Tables (2-3 pages)

• - Comprehensive market data tables
• Regional breakdowns
• Segment details
• Historical data series

Appendix C: Company Profiles (1-2 pages)

• - Brief profiles of key competitors
• Financial highlights
• Strategic focus areas

References/Bibliography

• - All sources cited
• BibTeX format for LaTeX

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Workflow

Phase 1: Research & Data Gathering

Step 1: Define Scope

• - Clarify market definition
• Set geographic boundaries
• Determine time horizon
• Identify key questions to answer

Step 2: Conduct Deep Research

Use research-lookup extensively to gather market data:

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Step 3: Data Organization

• - Create sources/ folder with research notes
• Organize data by section
• Identify data gaps
• Conduct follow-up research as needed

Phase 2: Analysis & Framework Application

Step 4: Apply Analysis Frameworks

For each framework, conduct structured analysis:

• - Market Sizing: TAM → SAM → SOM with clear assumptions
• Porter's Five Forces: Rate each force High/Medium/Low with rationale
• PESTLE: Analyze each dimension with trends and impacts
• SWOT: Internal strengths/weaknesses, external opportunities/threats
• Competitive Positioning: Define axes, plot competitors

Step 5: Develop Insights

• - Synthesize findings into key insights
• Identify strategic implications
• Develop recommendations
• Prioritize opportunities

Phase 3: Visual Generation

Step 6: Generate All Visuals

Generate visuals BEFORE writing the report. Use the batch generation script:

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Or generate individually:

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Phase 4: Report Writing

Step 7: Initialize Project Structure

Create the standard project structure:

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Step 8: Write Report Using Template

Use the market_report_template.tex as a starting point. Write each section following the structure guide, ensuring:

• - Comprehensive coverage: Every subsection addressed
• Data-driven content: Claims supported by research
• Visual integration: Reference all generated figures
• Professional tone: Consulting-style writing
• No token constraints: Write fully, don't abbreviate

Writing Guidelines:

• - Use active voice where possible
• Lead with insights, support with data
• Use numbered lists for recommendations
• Include data sources for all statistics
• Create smooth transitions between sections

Phase 5: Compilation & Review

Step 9: Compile LaTeX

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Step 10: Quality Review

Verify the report meets quality standards:

• - [ ] Total page count is 50+ pages
• [ ] All essential visuals (5-6 core + any additional) are included and render correctly
• [ ] Executive summary captures key findings
• [ ] All data points have sources cited
• [ ] Analysis frameworks are properly applied
• [ ] Recommendations are actionable and prioritized
• [ ] No orphaned figures or tables
• [ ] Table of contents, list of figures, list of tables are accurate
• [ ] Bibliography is complete
• [ ] PDF renders without errors

Step 11: Peer Review

Use the peer-review skill to evaluate the report:

• - Assess comprehensiveness
• Verify data accuracy
• Check logical flow
• Evaluate recommendation quality

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Quality Standards

Page Count Targets

Section	Minimum Pages	Target Pages
Front Matter	4	5
Market Overview

4 | 5 | | Market Size & Growth | 5 | 7 | | Industry Drivers | 4 | 6 | | Competitive Landscape | 5 | 7 | | Customer Analysis | 3 | 5 | | Technology Landscape | 3 | 5 | | Regulatory Environment | 2 | 4 | | Risk Analysis | 2 | 4 | | Strategic Recommendations | 3 | 5 | | Implementation Roadmap | 2 | 4 | | Investment Thesis | 2 | 4 | | Back Matter | 4 | 5 | | TOTAL | 43 | 66 |

Visual Quality Requirements

• - Resolution: All images at 300 DPI minimum
• Format: PNG for raster, PDF for vector
• Accessibility: Colorblind-friendly palettes
• Consistency: Same color scheme throughout
• Labeling: All axes, legends, and data points labeled
• Source Attribution: Sources cited in figure captions

Data Quality Requirements

• - Currency: Data no older than 2 years (prefer current year)
• Sourcing: All statistics attributed to specific sources
• Validation: Cross-reference multiple sources when possible
• Assumptions: All projections state underlying assumptions
• Limitations: Acknowledge data limitations and gaps

Writing Quality Requirements

• - Objectivity: Present balanced analysis, acknowledge uncertainties
• Clarity: Avoid jargon, define technical terms
• Precision: Use specific numbers over vague qualifiers
• Structure: Clear headings, logical flow, smooth transitions
• Actionability: Recommendations are specific and implementable

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LaTeX Formatting

Using the Style Package

The market_research.sty package provides professional formatting. Include it in your document:

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Box Environments

Use colored boxes to highlight key content:

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Figure Formatting

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Table Formatting

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For complete formatting reference, see assets/FORMATTING_GUIDE.md.

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Integration with Other Skills

This skill works synergistically with:

• - research-lookup: Essential for gathering market data, statistics, and competitive intelligence
• scientific-schematics: Generate all diagrams, charts, and visualizations
• generate-image: Create infographics and conceptual illustrations
• peer-review: Evaluate report quality and completeness
• citation-management: Manage BibTeX references

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Example Prompts

Market Overview Section

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Competitive Landscape Section

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Strategic Recommendations Section

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Checklist: 50+ Page Validation

Before finalizing the report, verify:

Structure Completeness

• - [ ] Cover page with hero visual
• [ ] Table of contents (auto-generated)
• [ ] List of figures (auto-generated)
• [ ] List of tables (auto-generated)
• [ ] Executive summary (2-3 pages)
• [ ] All 11 core chapters present
• [ ] Appendix A: Methodology
• [ ] Appendix B: Data tables
• [ ] Appendix C: Company profiles
• [ ] References/Bibliography

Visual Completeness (Core 5-6)

• - [ ] Market growth trajectory chart (Priority 1)
• [ ] TAM/SAM/SOM diagram (Priority 2)
• [ ] Porter's Five Forces (Priority 3)
• [ ] Competitive positioning matrix (Priority 4)
• [ ] Risk heatmap (Priority 5)
• [ ] Executive summary infographic (Priority 6, optional)

Additional Visuals (Generate as Needed)

• - [ ] Market ecosystem diagram
• [ ] Regional breakdown chart
• [ ] Segment growth chart
• [ ] Industry trends/PESTLE diagram
• [ ] Market share chart
• [ ] Customer segmentation chart
• [ ] Technology roadmap
• [ ] Regulatory timeline
• [ ] Opportunity matrix
• [ ] Implementation timeline
• [ ] Financial projections chart
• [ ] Other section-specific visuals

Content Quality

• - [ ] All statistics have sources
• [ ] Projections include assumptions
• [ ] Frameworks properly applied
• [ ] Recommendations are actionable
• [ ] Writing is professional quality
• [ ] No placeholder or incomplete sections

Technical Quality

• - [ ] PDF compiles without errors
• [ ] All figures render correctly
• [ ] Cross-references work
• [ ] Bibliography complete
• [ ] Page count exceeds 50

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Resources

Reference Files

Load these files for detailed guidance:

• - references/report_structure_guide.md: Detailed section-by-section content requirements
• references/visual_generation_guide.md: Complete prompts for generating all visual types
• references/data_analysis_patterns.md: Templates for Porter's, PESTLE, SWOT, etc.

Assets

• - assets/market_research.sty: LaTeX style package
• assets/market_report_template.tex: Complete LaTeX template
• assets/FORMATTING_GUIDE.md: Quick reference for box environments and styling

Scripts

• - scripts/generate_market_visuals.py: Batch generate all report visuals

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Troubleshooting

Common Issues

Problem: Report is under 50 pages

• - Solution: Expand data tables in appendices, add more detailed company profiles, include additional regional breakdowns

Problem: Visuals not rendering

• - Solution: Check file paths in LaTeX, ensure images are in figures/ folder, verify file extensions

Problem: Bibliography missing entries

• - Solution: Run bibtex after first xelatex pass, check .bib file for syntax errors

Problem: Table/figure overflow

• - Solution: Use \resizebox or adjustbox package, reduce image width percentage

Problem: Poor visual quality from generation

• - Solution: Use --doc-type report flag, increase iterations with INLINECODE19

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Use this skill to create comprehensive, visually-rich market research reports that rival top consulting firm deliverables. The combination of deep research, structured frameworks, and extensive visualization produces documents that inform strategic decisions and demonstrate analytical rigor.