Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify:
- 1. Goal: Traffic, leads, brand
- Content: Article, landing page, video
- Budget: Min $500–1,000; better at $5,000+
Platform Overview
| Platform | Reach | Focus |
|---|
| Taboola | 500M+ daily impressions | Premium publishers; AI matching |
| Outbrain |
Major publishers | Top-funnel; helpful content |
Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
| Approach | Guideline |
|---|
| Combinations | 3 headlines × 3 images = 9 variants; test together |
| Image variety |
Headshot, product, illustration—distinct styles |
|
Advertorials | Test length, tone, aggressiveness; no universal formula |
Copywriting Guidelines
| Rule | Guideline |
|---|
| Honest | Avoid clickbait; match copy to content |
| Format |
Match character limits; respect UX per format |
|
Tone | Soft-sell; nurture, don't push |
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- - Headline options (2–3)
- Image guidance
- Landing page alignment
- Budget recommendation
Related Skills
- - display-ads: Display vs native; programmatic
- copywriting: Headline, ad copy
- landing-page-generator: Landing page for native traffic
- paid-ads-strategy: Channel selection
付费广告：原生广告
指导在Taboola、Outbrain及内容推荐网络上的原生广告投放。原生广告与发布商内容自然融合，其点击率比展示横幅广告高出约18%。在规划或优化原生广告活动时使用此技能。
调用方式：首次使用时，如有帮助，可用1-2句话说明此技能涵盖内容及其重要性，然后提供主要输出。后续使用或用户要求跳过时，直接提供主要输出。
初步评估
首先检查项目上下文： 如果存在.claude/project-context.md或.cursor/project-context.md，请阅读第3节（价值主张）和第4节（受众）。
识别：
- 1. 目标：流量、线索、品牌
- 内容：文章、落地页、视频
- 预算：最低500-1,000美元；5,000美元以上效果更佳
平台概览
| 平台 | 覆盖范围 | 重点 |
|---|
| Taboola | 每日5亿+展示量 | 优质发布商；AI匹配 |
| Outbrain |
主要发布商 | 漏斗顶部；有价值内容 |
定价：CPC平均0.10-0.30美元；CPM平均1-3美元。
创意测试
| 方法 | 指南 |
|---|
| 组合 | 3个标题 × 3张图片 = 9个变体；一起测试 |
| 图片多样性 |
头像、产品、插画——风格各异 |
|
软文广告 | 测试长度、语气、力度；无通用公式 |
文案撰写指南
符合字符限制；尊重各格式的用户体验 |
|
语气 | 软性推销；培育引导，而非强行推销 |
漏斗聚焦
针对处于考虑和转化阶段的高意向用户；避免一刀切的漏斗方法。
输出格式
- - 标题选项（2-3个）
- 图片指导
- 落地页对齐
- 预算建议
相关技能
- - display-ads：展示广告与原生广告对比；程序化广告
- copywriting：标题、广告文案
- landing-page-generator：针对原生流量的落地页
- paid-ads-strategy：渠道选择
