Situation Detection
| Context | Load |
|---|
| Writing cold emails, follow-ups, subject lines | INLINECODE0 |
| Sales outreach (SDR, BDR, AE) |
by-type.md → Sales section |
| PR/Media pitching, influencer outreach |
by-type.md → PR section |
| Link building, guest posts, SEO outreach |
by-type.md → SEO section |
| Recruiting, talent sourcing |
by-type.md → Recruiting section |
| Investor, partnership, BD outreach |
by-type.md → BD section |
| Tracking what works, analyzing patterns |
tracking.md |
Universal Rules
The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)
Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.
Timing:
- - Best: Tuesday-Thursday, 9-11am recipient's timezone
- Avoid: Monday 9am, Friday afternoon, holidays, major news days
- Check: Did they just post/publish something? Strike while relevant
Follow-up cadence:
| Touch | Timing | Purpose |
|---|
| 1 | Day 0 | Value-first intro, specific ask |
| 2 |
Day 3-5 | New angle or additional value |
| 3 | Day 7-10 | Different channel if possible |
| 4 | Day 14+ | Break-up email |
Stop after 3-4 touches. "Bumping this up" is spam.
Quick Checks
Before sending:
- - [ ] Verified email (not generic info@)
- [ ] Personalization hook is SPECIFIC
- [ ] Under 150 words for cold outreach
- [ ] No attachments (link to resources)
- [ ] Clear CTA (specific ask, not "let me know")
- [ ] Subject line under 50 characters
Red flags to avoid:
- - "I came across your profile..." (generic)
- Pitching in first message (build curiosity first)
- "Per my last email..." (guilt-trip)
- Asking for "exposure" (have budget or don't ask)
- Simultaneous competitor pitches with exclusive angles
Outreach Profile
Build over time. Update after campaigns.
What Works
What Fails
Templates That Convert
Channel Preferences by Persona
Contacts to Avoid
Empty = nothing learned yet. Every campaign reveals patterns. Track and update.技能名称：外联
场景识别
| 上下文 | 加载 |
|---|
| 撰写冷邮件、跟进邮件、邮件主题行 | templates.md |
| 销售外联（SDR、BDR、AE） |
by-type.md → 销售部分 |
| 公关/媒体推介、网红外联 | by-type.md → 公关部分 |
| 链接建设、客座文章、SEO外联 | by-type.md → SEO部分 |
| 招聘、人才寻访 | by-type.md → 招聘部分 |
| 投资者、合作伙伴、BD外联 | by-type.md → BD部分 |
| 追踪有效方法、分析模式 | tracking.md |
通用规则
公式： 谁（正确的人，已验证的联系方式）+ 为什么是现在（触发事件）+ 他们能得到什么（对他们有什么好处）
个性化： 提及具体内容——不要说“喜欢你的作品”，而是“你关于X的文章改变了我对Y的看法”。如果找不到切入点，说明你研究得还不够。
时机：
- - 最佳：周二至周四，收件人时区上午9-11点
- 避免：周一上午9点、周五下午、节假日、重大新闻日
- 检查：他们是否刚发布了内容？趁热打铁
跟进节奏：
| 接触次数 | 时机 | 目的 |
|---|
| 1 | 第0天 | 价值优先的自我介绍，具体请求 |
| 2 |
第3-5天 | 新角度或额外价值 |
| 3 | 第7-10天 | 尽可能换用不同渠道 |
| 4 | 第14天以上 | 告别邮件 |
3-4次接触后停止。“再次顶起”就是垃圾邮件。
快速检查清单
发送前：
- - [ ] 已验证的邮箱（非通用的info@）
- [ ] 个性化切入点是具体的
- [ ] 冷邮件控制在150字以内
- [ ] 无附件（链接到资源）
- [ ] 清晰的行动号召（具体请求，而非“告诉我”）
- [ ] 邮件主题行不超过50个字符
需避免的危险信号：
- - “我偶然看到你的资料……”（太笼统）
- 在第一封消息中直接推销（先建立好奇心）
- “如我上一封邮件所述……”（道德绑架）
- 要求“曝光机会”（有预算再提，否则别问）
- 同时向竞争对手发送带有独家角度的推介
外联档案
随时间积累。每次活动后更新。
有效方法
失败做法
高转化模板
按角色划分的渠道偏好
需避免的联系人
空白 = 尚未学到任何东西。每次活动都会揭示模式。追踪并更新。
