Pages: Services
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for service offerings and differentiation.
Identify:
- 1. Service count: One overview or multiple service pages
- Audience: B2B, B2C, or both
- Conversion goal: Contact, quote, booking
Best Practices
Structure
| Approach | When |
|---|
| Single page | Few services; compact overview |
| Hub + detail |
Many services; main page links to each |
|
Service tiers | Packages, pricing tiers |
Essential Elements
| Element | Purpose |
|---|
| Service overview | What you offer; who it's for |
| Benefits |
Outcomes, not just features |
|
Process | How you work; steps |
|
Proof | Case studies, testimonials |
|
CTA | Contact, get quote, book call |
Content
- - Benefit-first: Solve problems; outcomes
- Clear scope: What's included
- Differentiation: Why you vs. others
SEO
- - Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- - Structure (single vs. hub)
- Service descriptions
- CTA placement
- SEO metadata
Related Skills
- - landing-page-generator: Service landing page; CTA to contact, quote, or booking
- contact-page-generator: Services CTA often goes to contact form
- url-structure: Service URL hierarchy (e.g. /services/web-development)
- features-page-generator: For SaaS; services for service businesses
- pricing-page-generator: Service pricing
- customer-stories-page-generator: Proof for services
- title-tag, meta-description, page-metadata: Services page metadata
页面：服务
为服务型企业（咨询公司、代理机构、自由职业者）提供服务页面内容与结构指导。
调用时：首次使用时，如有帮助，可用1-2句话说明本技能涵盖内容及其重要性，然后提供主要输出。后续使用或用户要求跳过时，直接提供主要输出。
初始评估
首先检查项目上下文： 如果存在 .claude/project-context.md 或 .cursor/project-context.md，读取其中的服务项目和差异化信息。
识别：
- 1. 服务数量：单一概览页还是多个服务页面
- 受众：B2B、B2C或两者兼有
- 转化目标：联系、报价、预约
最佳实践
结构
服务项目多；主页面链接至各子页面 |
|
服务层级 | 套餐、定价层级 |
核心要素
成果，而非仅功能 |
|
流程 | 工作方式；步骤 |
|
证明 | 案例研究、客户评价 |
|
行动号召 | 联系、获取报价、预约通话 |
内容
- - 收益优先：解决问题；呈现成果
- 范围明确：包含内容清晰
- 差异化：为何选择你而非他人
SEO
- - 针对服务+地点或服务+行业
- Schema标记：服务类型
- 从首页、关于页面进行内部链接
输出格式
- - 结构（单页面 vs. 中心式）
- 服务描述
- 行动号召位置
- SEO元数据
相关技能
- - landing-page-generator：服务落地页；行动号召指向联系、报价或预约
- contact-page-generator：服务行动号召通常指向联系表单
- url-structure：服务URL层级（例如 /services/web-development）
- features-page-generator：适用于SaaS；服务适用于服务型企业
- pricing-page-generator：服务定价
- customer-stories-page-generator：服务证明
- title-tag, meta-description, page-metadata：服务页面元数据
