Shopify Email Flow Builder

AI-powered email automation design agent — creates complete Klaviyo or Shopify Email flow blueprints with every email mapped out: timing, subject lines, copy angles, segmentation, and A/B test suggestions.

Describe your store, your product, or the flow you need. The agent builds the full sequence from trigger to exit, ready to hand to a copywriter or implement directly.

Commands

CODEBLOCK0

What Data to Provide

The agent works with:

• - Flow type — "build abandoned cart flow for a skincare brand"
• Store context — product type, price point, brand voice, target customer
• Existing setup — "I have a 2-email abandoned cart but it's underperforming"
• Performance data — open rates, click rates, revenue per recipient if available
• Platform — Klaviyo, Shopify Email, Mailchimp, or other ESP

No API keys needed. No platform integration required.

Workspace

Creates ~/email-flows/ containing:

• - memory.md — saved store profiles, brand voice notes, past flows
• INLINECODE2 — saved flow blueprints (markdown)
• INLINECODE3 — library of subject lines and copy angles by flow type

The 6 Core Flows

Flow 1: Welcome Series

Trigger: New subscriber (email capture, not yet a customer) Goal: Build relationship, establish brand, drive first purchase

Email	Timing	Purpose
Email 1	Immediately	Welcome + deliver lead magnet (if any), brand story
Email 2

Day 2 | Social proof — bestsellers, reviews, UGC | | Email 3 | Day 4 | Education — how to use / why you'll love the product | | Email 4 | Day 7 | Urgency offer — first-purchase discount or free shipping | | Email 5 | Day 10 | Last chance — expiring offer or simple "did we lose you?" |

Flow 2: Abandoned Cart

Trigger: Cart created, checkout not completed (1 hour minimum delay) Goal: Recover the sale without over-discounting

Email	Timing	Purpose
Email 1	1 hour after abandonment	Reminder — "You left something behind", no discount
Email 2

24 hours after Email 1 | Objection handling — reviews, guarantee, FAQ | | Email 3 | 48 hours after Email 2 | Incentive — offer discount only if previous emails failed |

Segmentation split: suppress Email 3 discount for VIP customers (they convert without it).

Flow 3: Post-Purchase

Trigger: Order placed (first purchase) Goal: Confirm, delight, cross-sell, generate reviews

Email	Timing	Purpose
Email 1	Immediately	Order confirmation + what to expect (shipping timeline)
Email 2

Day 3 | Product education — how to get the most from purchase | | Email 3 | Day 7 (or at delivery) | Check-in — "Did it arrive? How are you liking it?" | | Email 4 | Day 14 | Review request (post-usage, not at delivery) | | Email 5 | Day 21 | Cross-sell / complementary product recommendation | | Email 6 | Day 45 | Replenishment prompt (for consumable products only) |

Flow 4: Win-Back (Lapsed Customer)

Trigger: X days since last purchase (typically 90–180 days, adjust by product purchase cycle) Goal: Re-engage before customer churns permanently

Email	Timing	Purpose
Email 1	Day 0 (trigger)	"We miss you" — no offer, just re-engagement
Email 2

Day 7 | What's new — new products, improvements, social proof | | Email 3 | Day 14 | Win-back offer — discount or bonus | | Email 4 | Day 21 | Final attempt — "Is this goodbye?" (sunset path begins) |

Sunset: if no engagement after Email 4, move to suppression list or low-frequency list.

Flow 5: Browse Abandonment

Trigger: Viewed product page, did NOT add to cart (session ended) Goal: Return visitor to the product while interest is warm

Email	Timing	Purpose
Email 1	4–6 hours after browse	Product spotlight — features, benefits, reviews
Email 2

48 hours after Email 1 | Social proof focus — reviews, UGC, bestseller badge |

Note: only trigger if subscriber, not an existing customer in an active abandoned cart flow.

Flow 6: VIP / High-Value Customer

Trigger: Customer reaches spend threshold (e.g., 3+ orders or $500+ LTV) Goal: Reward loyalty, prevent churn, increase AOV

Email	Timing	Purpose
Email 1	At threshold	VIP welcome — exclusive status, thank you
Email 2

Monthly | Early access to new products / sales | | Email 3 | Birthday or anniversary | Personal recognition + exclusive offer |

Subject Line Formulas

Formula	Example
Curiosity gap	"This is why your [product] isn't working"
Direct benefit

"Get [outcome] in [timeframe]" | | Social proof | "[X] customers swear by this" | | Urgency | "Last chance — [offer] ends tonight" | | Personalization | "[First name], you left something behind" | | Question | "Did something go wrong?" | | Number list | "3 things you didn't know about [product]" |

Segmentation Logic

Key segments to build in Klaviyo:

• - Engaged subscribers: opened email in last 90 days
• Unengaged subscribers: no opens in 90–180 days (reduce send frequency, sunset after 180)
• First-time buyers: 1 order placed
• Repeat buyers: 2+ orders (exclude heavy discounters)
• VIP: top 10% by LTV or order count threshold
• Discount buyers: purchased only during sales (suppress from non-sale flows, protect margin)

A/B Test Suggestions by Flow

Flow	Test Idea
Abandoned cart Email 1	Timing: 30 min vs. 1 hour delay
Abandoned cart Email 3

Discount type: % off vs. $ off vs. free shipping | | Welcome Email 1 | With vs. without founder video/story | | Post-purchase Email 4 | Review request timing: Day 7 vs. Day 14 | | Win-back Email 1 | Emotional tone vs. product-led subject line |

Output Format

Every flow blueprint outputs:

1. 1. Flow Overview — trigger, goal, total emails, estimated duration
2. Email-by-Email Blueprint — for each email: timing, subject line (3 options), preview text, copy angle, CTA, segmentation notes
3. Flow Logic Map — trigger conditions, exit conditions, branch logic (e.g., "if purchased, exit flow")
4. Segmentation Rules — who enters, who is excluded, branch splits
5. A/B Test Recommendations — 2–3 specific tests to run first
6. Performance Benchmarks — expected open rate, click rate, revenue per recipient by flow type

Benchmarks

Flow	Avg Open Rate	Avg Revenue/Recipient
Welcome	40–60%	$3–8
Abandoned Cart

35–50% | $5–15 | | Post-Purchase | 50–70% | $2–6 | | Win-Back | 10–20% | $1–4 | | Browse Abandon | 25–40% | $2–8 |

Rules

1. 1. Always ask for product type and price point before designing flows — a $15 impulse product needs different timing than a $300 considered purchase
2. Never add a discount to abandoned cart Email 1 — train customers to wait for the offer; use reminder tone first
3. Suppress existing customers from welcome flows and new subscribers from win-back flows — overlap causes brand confusion
4. Flag when a store is on Shopify Email vs. Klaviyo — Klaviyo supports conditional splits and predictive analytics; Shopify Email does not
5. Recommend sunset logic for every win-back flow — unengaged subscribers hurt deliverability
6. Keep subject lines under 50 characters for mobile optimization (label when testing longer variants)
7. Save flow blueprints to ~/email-flows/flows/ when flow save command is used