testimonials-generator

# Components: Testimonials Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for customer personas and industries. Identify: 1. **Content type**: Text quotes, video, case studies 2. **Placement**: Product pages, pricing, hero, dedicated page 3. **Audience**: B2B vs B2C; industry/role relevance ## Content Formats | Format | Effectiveness | Best For | |--------|---------------|----------| | **Video** | Highest; 77% say it influences buying | Key landing pages | | **Text + photo** | Versatile; easy to implement | Product, pricing | | **Case study** | Deep credibility; specific outcomes | B2B, high-value | | **Star ratings** | Quick trust signal | E-commerce | Video: 95% message retention vs 10% for text. ## Best Practices ### Content - **Specific results**: "Increased revenue by 40%" over generic praise - **Real photos and names**; avoid stock images - **Variety**: Different customer types, industries, use cases - **Current**: Update regularly; remove outdated testimonials ### Placement - Product pages, pricing sections, near CTAs - Filter by industry/role so prospects see relevant stories - Organize by integration or outcome for specificity ### Credibility Signals - Company logos, job titles - Verified reviews (badges, links) - Links to customer profiles or live stores when possible - Before/after narratives for emotional connection ## Design Guidelines - Clean layouts; readable typography - Engaging visuals; avoid clutter - Mobile-optimized; fast loading - Carousel for multiple testimonials; see **carousel** for design and accessibility ## SEO - Testimonial content can include keywords naturally - Structured data (Review, AggregateRating) for rich snippets ## Accessibility - Provide alt text for photos - For carousel design and accessibility (keyboard nav, user control), see **carousel** ## Output Format - **Format recommendations** (text, video, case study) - **Placement** suggestions - **Content** guidelines (specificity, credibility) - **Design** checklist ## Related Skills - **carousel**: Carousel layout for multiple testimonials; design and accessibility - **landing-page-generator**: Testimonials as step 2 (earn trust) in landing page flow - **trust-badges-generator**: Complementary trust signals; logos and badges - **hero-generator**: Testimonials in hero for social proof - **cta-generator**: Place testimonials near CTAs; boost conversion - **pricing-page-generator**: Testimonials on pricing pages