TikTok Creator & Influencer Manager

Manage your TikTok creator program end-to-end — from outreach and collaboration to sample tracking, content performance, and affiliate commission analysis. Build and scale a creator network that drives consistent TikTok Shop revenue.

Commands

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What Data to Provide

• - Creator username/handle — TikTok username
• Creator profile data — follower count, engagement rate, niche
• Sample shipment info — product sent, date shipped, tracking number
• Content performance — views, likes, GMV driven per video
• Commission data — sales attributed to each creator

Creator Management Framework

Creator Tier Classification

Mega influencers (1M+ followers):

• - Reach: Massive
• Cost: High ($1,000-10,000+ per post)
• ROI: Unpredictable, good for brand awareness
• Sample value: Free + commission (10-15%)
• Best for: Brand launches, viral moments

Macro influencers (100K-1M followers):

• - Reach: Large
• Cost: $200-2,000 per post
• ROI: Moderate, trackable via affiliate
• Sample value: Free + 15-20% commission
• Best for: Product launches, key market segments

Mid-tier creators (10K-100K followers):

• - Reach: Meaningful niche audiences
• Cost: $50-500 per post or free samples only
• ROI: Good, highly measurable
• Sample value: Free sample + 20-25% commission
• Best for: Most brands, consistent sales engine

Micro influencers (<10K followers):

• - Reach: Small but highly engaged
• Cost: Free samples or $0-50
• ROI: Excellent per dollar
• Sample value: Product only (no fee)
• Best for: Product validation, review generation

Recommendation: Build 80% of program on mid-tier and micro creators (volume + ROI), 20% on macro for reach.

Creator Fit Score

Rate each creator 1-5 on 4 dimensions:

1. 1. Niche alignment — does their content match your product category?
2. Audience match — does their audience match your buyer profile?
3. Engagement rate — likes+comments / followers (benchmark: >3%)
4. Content quality — production value and authenticity

Fit score formula:
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Engagement rate benchmarks:
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Outreach Message Templates

Initial outreach (product gifting):
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Affiliate program invitation:
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Sample Tracking System

Maintain a sample tracker:
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Follow-up timeline:

• - Day 0: Sample shipped, confirm tracking sent to creator
• Day +3: Check tracking, confirm delivered
• Day +5 post-delivery: First follow-up (how did you like it?)
• Day +10 post-delivery: Content reminder if not yet posted
• Day +14 post-delivery: Final follow-up, offer help or extension
• Day +21 post-delivery: Close out (content posted or write off)

Content Performance Tracking

For each creator's content piece:
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Key performance formulas:
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Creator Commission Calculator

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Scaling the Creator Program

Funnel structure:
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Monthly scaling cadence:

• - Week 1: Recruit 20-30 new creators
• Week 2: Ship samples, confirm receipt
• Week 3: Follow up, collect content
• Week 4: Analyze performance, tier creators for next month

Workspace

Creates ~/creator-management/ containing:

• - database/ — creator profiles and status
• INLINECODE2 — sample shipment tracking
• INLINECODE3 — content performance logs
• INLINECODE4 — message templates and history
• INLINECODE5 — creator program performance reports

Output Format

Every report outputs:

1. 1. Program Dashboard — total GMV, active creators, ROAS summary
2. Creator Leaderboard — top 10 creators ranked by GMV and ROI
3. Sample Pipeline — status of all outstanding samples
4. Content Calendar — expected content from each creator
5. Commission Report — payouts owed to each creator
6. Recruitment Targets — criteria for next batch of creators to recruit
7. Optimization Actions — 3 specific changes to improve program performance