video-marketing

# Content: Video Marketing Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. **Goal**: Awareness, consideration, conversion, education 3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form ## Short-Form vs Long-Form | Format | Length | Use | Platforms | |--------|--------|-----|-----------| | **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | | **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube | **Optimal short-form length**: 31–60 seconds for higher completion rates. ## Critical First 3 Seconds 71% of viewers decide within 3 seconds whether to continue. Hook types: | Hook Type | Example | |-----------|---------| | **Story-driven** | "Three months ago, I had zero subscribers..." | | **Contrarian** | "Everyone says X. Here's why they're wrong." | | **Question** | "Why do 90% of startups fail at this?" | | **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." | ## Script Structure (Short-Form) **Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)** Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB. ## Platform-Specific Hooks | Platform | Hook Length | Notes | |----------|-------------|-------| | **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO | | **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks | | **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions | ## UGC-Style Content - **Authenticity > polish**: UGC-style generates 50%+ of engagement - **Trust**: 86% of consumers trust brands publishing UGC more than polished ads ## Long-Form Script Structure - **Hook** (0–30 sec): Promise; why watch - **Intro** (30–60 sec): Context; what you'll cover - **Body**: Sections with clear transitions - **CTA**: Subscribe; link; next step - **Outro**: Recap; repeat CTA ## Output Format - **Format** (short vs long) recommendation - **Hook** options (2–3 variants) - **Script** (timestamped if long-form) - **CTA** placement - **Platform** optimization notes ## Related Skills - **tiktok-captions**: TikTok caption, video specs, script - **tiktok-ads**: TikTok ad creative - **content-marketing**: Video as content format; repurposing - **youtube-seo**: YouTube SEO, description, thumbnail (platform skill) - **video-optimization**: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube